I don't need to be the one to tell you that millennial pink is having a moment — yes, still. But, there's a pretty strong case for letting the color make its way into your wardrobe, well if ASOS has anything to do with it!
Channelling our inner Barbie and Paris Hilton, pink has hit our must have list hard and fast, noteably, the moment that first Balenciaga boot and Gucci fur and - with matching bag - graced the catwalk. And yes, we've been hooked ever since.
Unlike some difficult trend colours (here's looking at you yellow) pink is actually a seriously versatile colour to add to your regular OOTD with some choice purchases.
So let's not try and deny it, pink is the undisputed colour of the season. From pale to punchy, ASOS really do have everything to fill your millennial dreams with (not to mention a killer pair of Balenciaga dupes!)