Whoever said fashion is only about materialism can take several seats. Read about the fashion world's stylish tribute to Cancerland.
The last New York Fashion Week displayed fashion’s ability to affect lives in one of the most empowering ways. Fashion is a safe haven for people that choose to use it as so, and style is an expression of who you are. However you choose to show this, the industry makes sure you can find a statement piece of jewellery, slogan t-shirts or whatever it is you need to express yourself with as much or as little eccentricity as you choose in your clothing, if you're wearing a lot or very little.
The Anaono show allowed for beautifully fierce women to put their mastectomy on display, allowing them to reclaim their body. Cancer comes in many forms and affects people of all ages, for this reason we were glad to see diversity in the models that walked the show, the youngest being only 18. All of the proceeds from the show went to the non-profit organisation called Cancerland. The cause is one close to the brand’s founder and designer, Dana Donofree as she is a survivor herself. The brand specializes in lingerie and loungewear for breast reconstruction, surgery and mastectomy survivors. Dana wants to restore the women to their pre-diagnoses confidence through lingerie that makes them feel sexy but also provides support. There is a place in fashion for everyone regardless of the cards that life has dealt them.
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