VIDEO: Amazon's Echo Look, Your In-home Style Assistant.

It is incredible to see some of the technological advancements that are happening in the world around us every day, more so in the fashion industry.

Amazon has recently released a device unlike any we’ve seen before called Echo look. The device has a built-in camera, which allows users to take full length pictures and videos, blurring the back ground so that their outfits can be seen well. The Echo look also has an accompanying app which can save photographs and use them to create a personal look book. The app will over time get to know the user's personal style and help the user by giving style tips, picking one of two outfits based on the colour, fit, current trends and style if the user is undecided.

I think the idea of having my own personal, digital style assistant is pretty cool, but the thought of having a voice activated camera connected to the internet all the time in my home does creep me out a little even if it can be turned off. It’s not all bad though. The built-in voice activation means that the users can listen to Amazon’s Alexa read out the news or an audio book whilst they get ready.

What is your opinion on this? Is it something you would consider buying? Check out the video and let us know.