Zalando has released its official invitation to A$AP Hotel, and
The brand has released a short film as part of it's Spring/Summer Campaign showcasing key pieces from this season. The video stars the multihyphenate A$AP Rocky, who has been named one of fashion’s most influential faces by Business of Fashion, Highnobiety and Complex. All of this being said, there’s is no wonder why Zalado had recruited the award winning rapper for this campaign. A$AP Rocky is the king of fashion remixes, well known for his collaborations of street style and high fashion luxury style.
The video also features models, Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis as guests of hotel being lead to rooms that fits each of their individual styles only to find that their suitcases have been mixed up. This is A$AP’s instigation of the remix of style and fashion, theirs mixed with an unexpected other. The result is a fresh new look for each woman, pulled together using a combination of pieces from Zalando’s online store, including Adidas, PUMA and Zac Posen.
This campaign shows everything we could ask for in a holiday. A stay at the dopest hotel with A$AP Rocky as host and a release of our fashion inhibitions by mixing up styles for this summer. The soundtrack for the video is an A$AP Rocky song, so if you are an appreciator of the style icon rapper and/or fashion in general, this is one to watch.
The campaign is now live and you can find it here.
What do you think about this innovative campaign? Love it or hate it, let us know below!