H&M’s collaboration with Erdem is due to drop in a few days’ time and, based upon how beautiful everything looks in the teaser pictures, it’s going to be a surefire sell-out.
It’s nothing new for the Swedish fast fashion giant, though; Erdem will be the 17th designer to create a collection for H&M. Designer collabs on the high street have blown up over the past 10 years. As an appreciative nod to the creative directors who’ve been kind enough to hop down from their ivory towers and bless us mere mortals with budget-priced takes on their signature aesthetics, we’re reminiscing over 10 of our favourite high-low collabs from recent years.
1. Marni x H&M
Maximalists rejoiced when Marni brough its larger-than-life geometric prints, outlandish costume jewellery and other signature quirks to the high street. Bestsellers included ribbon-tie floral statement necklaces, PVC-fronted jackets and shell tops, and shift dresses that just fell into workwear-appropriate territory.
2. Christopher Kane x Topshop
How can you not remember those photographic crocodile print tops and dresses? Top marks, also, to the highlighter yellow and fluro pink dresses that, while dividing opinion and looking a bit like something you might find in Quiz Clothing, were a great tribute to Kane’s inaugural collection.
3. Balmain x H&M
The Kendall Jenner, Jourdan Dunn and Gigi Hadid-fronted ad campaign hinted at the stellar impact of the Balmain x H&M collection before it even launched. We’ll remember this collab forever… if only because we all followed at least five ‘influencers’ on Instagram who chose to wear the bejewelled dresses throughout the festive season.
4. Alexander Wang x H&M
Looking back at the pictures of the Wang collab with H&M, it all looks a bit dated and rather… severe. But, at the time, it represented the beginning of the ‘health goth’ micro-trend that began brewing in 2014, before we all tuned into the much bigger, much broader athleisure/sports-luxe movement that still feels current today. No need to pack away your ‘WANG’ cropped sweatshirt just yet, then.
5. Alexa x M&S
OK, OK, we know – Alexa Chung isn’t a fashion designer. Well, she is now but when this collaboration with M&S launched, Alexa was merely an ‘It’ girl with an assortment of fashion-related partnerships on her CV. However, this edit of pieces inspired by the Marks and Spencer archives was a delight, and we think it’s worthy of a mention here.
6. Mary Katrantzou x Topshop
Mary Katrantzou continues to be a Fashion Week favourite, but you could argue that she had more mainstream appeal back in 2012, when she was a rising star on the London fashion circuit and building a reputation for herself with her saturated, awe-inspiring prints. Her collab with Topshop in the same year, predictably, received all of the hype it deserved. I remember being insanely jealous of one of my school mates who wore the collection’s hero piece – a printed satin number with a structured lantern skirt – to prom.
7. J.W. Anderson x Uniqlo
J.W. Anderson’s recent collaboration with Uniqlo might have slipped under your radar, unless you’re an ardent Vogue-reader/JW-Anderson fan/Uniqlo fanatic. This woefully underhyped collection was something of a celebration of our schooldays – think preppy striped scarves, utilitarian rucksacks, adorable duffle coats and roomy macs.
8. Rodarte x & Other Stories
Another underrated collaboration, the Mulleavy sisters stayed true to their decadent, whimsical aesthetic when creating their collection for & Other Stories. The design duo played with textures and moody, rusty tones to create a tight collection of autumn-ready beauties.
9. Valentino x GAP
Pairing the romantic, fairytale-like sensibilities of Valentino with the utilitarian spirit of GAP seemed a bit strange but, somehow it worked. This season’s trend for ruffled knitwear? GAP did it back in 2010!
10. Isabel Marant x H&M
Isabel Marant brought her Parisian touch to H&M in 2013, and the world went a bit mad; this remains H&M’s most-successful collab. It turns out we’re still going crazy for it, as pieces from the collection still hold impressive resale rates.