The Small Indie Beauty Brands Set To Make Waves

| Steer away from your big named beauty brands like MAC and Maybelline and try some eco-friendly beauty that is just as good (if not better) than the big leagues.

It’s so easy to get caught up with the mainstream beauty products that we see on our supermarket and department store shelves every day, and never explore any further. However, there are so many small, independent makeup and skincare brands, available to buy online, that are producing amazing quality products. Most of these smaller brands take much better care of the environment too. Here are 5 that need more recognition€¦

So Eco

So Eco is a cruelty-free and eco-friendly makeup brush brand that you need to check out. Their packaging is bio-degradable and minimal, and the lettering is printed with planet-friendly vegetable inks. The handles on the brushes are made from sustainably-sourced bamboo and recycled aluminium, and the bristles are synthetic and cruelty-free. The brushes are really comfortable to hold and are an ideal weight for good makeup application. Blending with these soft, but densely-packed brushes is so easy. They’re a dream to use.

Sara Hill

Sara Hill produces the most stunning makeup products from Scotland and is a favourite amongst makeup artists, but 2017 is sure to be an even bigger year for the brand. This cruelty-free line includes everything from kohl eyeliners and loose pigments, to both liquid and cream stick foundations. The products she produces just get better and better and her new Pink Opal Collection highlighter set (£40) will blow your mind with its intergalactic sparkle.


Another cruelty-free brand, Benecos, is an organic line-up of natural cosmetics (and now toiletries). They specialise in lipsticks and eyeshadows and you can be safe in the knowledge that nothing in these products is harmful to the skin. Their matte lipsticks are incredible and have a comfortable, creamy formula and colour pay-off that rival many high-end brands. This year, they launched their Natural Care line, which includes toiletries such as toothpaste and deodorants, and we can’t wait to see what next year brings.

Read More 10 UK Beauty Blogs You Need To Follow

Isla Apothecary

Isla Apothecary started on Etsy and is such a beautiful hand-crafted, natural and botanical-led body and skincare brand from London. All of the ingredients are ethically sourced and vegan-friendly. The packaging is very chic and stylish, with metallic copper labels. The body polishes and scrubs are a real highlight – let the Coffee & Cinnamon Body Polish (£23) wake you up on winter mornings. There’s a great Beard Oil (£20) for men too.

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Skin & Tonic

Skin & Tonic is another London skincare brand that’s produced in small batches with organic, sustainable ingredients. They are proudly British and their products have delightful calming scents such as rose and chamomile. Their Calm Clean cleansing balm (£27) is a real treat for dry skin, or just for any skin type in the winter months, and has a peaceful lavender scent. It really performs in removing makeup and leaving skin baby soft. All of their products contain no more than 7 ingredients – showing that less is more.

Main Image – Adriana Calvo – Pexels

Originally published on 18 Nov 16

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