Tell me fashion world - what's this Scottish Obsession? Well, the answer is a soft kind this season, our words dressed in cashmere, wool & tweed.
Scotland has always been renowned for its luxury textiles, from cashmere to wool and tweed to tartan, the fashion world has often looked to Scotland for high-quality fabrication.
The country also pioneered what are now legendary fashion staples, like the kilt, the paisley pattern and Arran knitwear. Unfortunately, Scottish fashion is always simply associated with tartan, but there is so much more to be explored.
As much as it is great to celebrate heritage, and of course attract foreign markets with archetypal Scottish classics, it can slow the industry down. Dwelling on the past too much can dampen true innovation, so it is time to evolve.
The ethical fashion movement is finally making brands take notice of quality over quantity, and that's where Scotland comes in. With some of the finest weaving mills, think Harris Tweed, and the cream of the crop in dyeing and finishing, luxury labels with a keen eye for artisanal craft, like Chanel, are looking to move manufacturing away from sweatshops and back to family-run businesses in the Scottish Borders.
From designer Kelly Dawn Riot's botanical print menswear and Laura Ironside's dreamy designs. To Isolated Heroes' sequin and faux fur fantasies and Karen Mabon's cartoon silks Scotland is full of rising independent brands and ethically minded designers.
The Scottish Designers to watch for the future are those who are proud of their heritage but looking internationally for inspiration and pushing the boundaries of design for the future.
Fashion Foundry's alumni Rachel McMillan is utilising sustainable textiles like Bamboo silk to create ethical fashion with a desirable aesthetic. And Birds of Prayers produce a range of gender-neutral, one-size-fits-all garments.
To learn more about Scottish Design head to www.fashionfixdaily.com