The Real Life Harajuku Girls

From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighbourhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits.

One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face band-aids, creative layering, and a mishmash of colours and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty band-aid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevvy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free.


Read more VIDEO: Is Harajuku Style Dead?


In the first episode of Refinery29's new documentary series, Style Out There, host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora.

Video by refinery29

Author image
Ruth MacGilp is an Edinburgh based student and blogger. She's a activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
Edinburgh Website