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  • The Evolution of Elsa Schiaparelli


    Edinburgh Website
    Posted: July 21, 2017 Posted: July 21, 2017
    The Evolution of Elsa Schiaparelli

    | Along side her greatest rival Coco Chanel, Elsa was one of the most inspirational and well-known designers between World War I and World War II.


    The latest Schiaparelli haute couture collection shown in Paris this month was a triumph; Picasso-inspired blazers, Harajuku-style tulle frocks, space-age jumpsuits and lobster-adorned onesies galore, along with the Maison's classic elegant gowns with a playful twist.

    Is the legend of Elsa Schiaparelli evolving? For a while, it felt like the name, was once more successful than Coco Chanel, had no relevance in today's society, and had perhaps outlived its golden years. Unlike many luxury brands, Schiaparelli hadn't ferociously chased the millennial consumer, highly digitized its marketing efforts, and its prices even for ready-to-wear garments remain out of reach for any kind of mass market. However, the A/W 17 couture collection genuinely felt like a breath of fresh air amongst the often over-embellished, gimmicky and re-hashed offerings from other Parisian and international designers. I can't wait to see what the house does next as it evolves and adapts to outgrow its stale and stagnant presence.


    Read More Couture Fashion Week Round-Up


    Watch the live stream form the Schriaparelli show below. Bravo, Bertrand Guyon!

    Video by Schiaparelli
    Header Image by SHOWstudio