The Evolution of Elsa Schiaparelli

The latest Schiaparelli haute couture collection shown in Paris this month was a triumph; Picasso-inspired blazers, Harajuku-style tulle frocks, space-age jumpsuits and lobster-adorned onesies galore, along with the Maison's classic elegant gowns with a playful twist.

Is the legend of Elsa Schiaparelli evolving? For a while, it felt like the name, was once more successful than Coco Chanel, had no relevance in today's society, and had perhaps outlived its golden years. Unlike many luxury brands, Schiaparelli hadn't ferociously chased the millennial consumer, highly digitized its marketing efforts, and its prices even for ready-to-wear garments remain out of reach for any kind of mass market. However, the A/W 17 couture collection genuinely felt like a breath of fresh air amongst the often over-embellished, gimmicky and re-hashed offerings from other Parisian and international designers. I can't wait to see what the house does next as it evolves and adapts to outgrow its stale and stagnant presence.

Read More Couture Fashion Week Round-Up

Watch the live stream form the Schriaparelli show below. Bravo, Bertrand Guyon!

Video by Schiaparelli
Header Image by SHOWstudio

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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