Fashion is an industry that has been notoriously slow to keep up with advancing technology and adapting to the increasingly digitalised society we live in. However, things are beginning to change, with fashion brands capturing today's switched-on consumer with virtual and augmented reality, advanced social media and perhaps most under-rated, mobile apps. Here I decided to explore the top five best fashion-related apps available for phones and tablets to download today.
Mallzee is a brilliant little shopping app, totally free and compatble with all mobile apple products. The company is actually based in Edinburgh and feautures over 150 top fashion brands like H&M, Zara, Missguided and Topshop. The checkout is safe, secure and unbelievably quick and easy, and the app is really responsive to updates, offers and promotions. You can personalise your shopping experience and create and curate wishlists and favourites. The best way to describe Mallzee is like Tinder for fashion. I think its bloody brilliant.
If you're not already on Pinterest, why the hell not? Its a brilliant source of inspiration for everything from delicious recipes to home decor, but for me, fashion is where it truly stands out. From finding outfit ideas, checking out the latest street style and runway looks, reading fashion blogs and following your favourite fashion brands (and even shop from them with new ecommerce compatibility), Pinterest is an absolute must-have app for fashion lovers. And, again, its totally free to download and start pinning!
Bloglovin' is by far the best way to follow your favourite bloggers. Bloglovin launched way back in 2007, and ever since has been the fashionista's go-to app to read all their favorite blogs in one place. Its great news for bloggers too, as Bloglovin helps drive traffic to their websites. Today over 25,000,000 people per month visit Bloglovin to discover inspiring content from millions of bloggers from all around the world.
Polyvore is an old favourite of mine. Its essentially a platform for creating outfits online, allowing users to develop and share their personal style, but its grown to be so much more. Polyvore is a thriving community of fashion lovers and truly a fashion-centered social network, as well as now allowing users to shop their favourite outfits in an enjoyable and inspiring way.
Vogue Runway was originally a mailing list service from Vogue magazine that sent out daily emails with the most important news from the fashion industry and the latest looks from catwalks worldwide. The Vogue Runway app has developed this into an easier way to digest all this content, from the runways of New York Fashion Week, backstage pictures and videos from top fashion brands and street style snaps from the very best bloggers in the business.