Support Independent Brands this Black Friday

This year, boycott the traditional Black Friday mayhem and support independent designers and brands instead with the 'Indie Friday' movemnet by Just a Card and 'Campaign Shop Small' by Holly Tucker, founder of Not On The High Street.

"Black Friday is traditionally when major retailers finally go 'into the black'. That means they can afford to slash prices to get customers through their doors spending money with them on Nov 24th. It's pretty gross watching all that horrific CCTV footage of human stampedes for cut price tv's eh? Well if you buy from us on that date, the last official payday before Christmas, then you can be part of this instead. Support people who make their own products, create their own designs and design wonderful unique things for you to enjoy. " - Mhairi Mackenzie from Scottish Jewellery Brand Bonnie Bling

So why should you shop small today rather than joining the crowds on the high street? Well, when you buy from independent makers, you are putting money right in a creative's pocket, and every sale means so much to them, as they put their heart and soul into what they do, which is more ethical, more unique, and much better quality! They may not necessarily be able to discount as heavily as big retailers, but every little helps, and remember, quality over quantity counts this Christmas. Next time you buy something from a local boutique or place an order online from a crafter, know that the hardworking person behind the brand is doing a little happy dance inside!

About Holly Tucker's Campaign Shop Small

This Christmas, Holly & Co is spearheading a movement, #campaignshopsmall, from our Campaign Headquarters in St Margarets. It’s an initiative that will shout from the rooftops about the fact we should all be shopping independent, and supporting the incredible small businesses in our communities.

As consumers, how we spend our money has the power to change so much. Every pound we spend casts a vote for the kind of world we want to live in; and in a world that's speeding up, we're campaigning to slow down. It’s time to place quality over quantity, handmade over manufactured. We have the ability to change the lives of so many businesses with our actions this Christmas; from the butcher where we could buy our turkey, to the local baker who will craft the best mince pies in town. Imagine if everyone who read this email did exactly that; it would be a tidal wave of glitter and good, showering those who need our support most.

We can’t stand by and watch the mediocrity of mass-production seep into our high streets and communities. Should we lose our artisan bakeries, independent book shops, and family-run butchers, for the sake of another faceless conglomerate whose profits won’t benefit our communities? The Federation of Small Businesses estimate that for every £1 spent at an independent company, around 70p of that stays in the local economy; that's 70p going back to your area, your local businesses, to your world. Ultimately, we all need to take responsibility, because change starts with us. So, this Christmas, join the movement and shop small!

About JUST A CARD's Indie Friday

The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and Independent Galleries and Shops by reinforcing the message that all purchases, however small, even 'just a card' are so vital to the prosperity and survival of small businesses. The campaign came about when Artist & Designer Sarah Hamilton saw the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" by store keepers who'd recently closed their gallery. This prompted a call to action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.

Author image
Ruth MacGilp is an Edinburgh based student and blogger. She's a activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
Edinburgh Website