As brands begin to place more value in content creation and the relationships it can form with target audiences, influencers are turning to their close friends and family for help in order to make their content appear more authentic.
Other stories we found interesting today are:
Pink is the latest colour trend to dominate the menswear market.
The truth about unsustainable denim.
Primark aims to use sustainable cotton in all products. https://www.theguardian.com/business/2019/aug/28/primark-to-train-cotton-farmers-environmentally-friendly-methods
Transitional pieces to take your wardrobe from SS to AW.