PUMA x Sophia Webster

Global-renowned British accessories designer, Sophia Webster, collaborates with PUMA for a dance-inspired collection of sneakers, apparel and accessories.

The collection aims to bring together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear with PUMA’s sport-inspired designs and classic silhouettes.

Pieces in the capsule include bomber jackets, sports bras, cropped hoodies, tank tops, t-shirts, leotards, shorts, leggings, and of course SHOES, all adorned with Webster's classic flamingos, unicorns and mesmerising tropical prints.

The first drop is available now, exclusively on Sophia Webster's website. The general release will take place on September 9 at PUMA stores and online. Prices range from around £30 to £150.

The brands are launching this exciting new collaboration with a campaign
video that features Sophia Webster herself dancing to the music of Heartless Crew. Watch the short clip below and let us know what you think!

Video by PUMAxSophiaWebster

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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