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Physical Stores For Digital Clothing?

A pop-up store has opened in London which allows customers to try on digital clothing and take home copies of the finished look. However in order to use the pop-up’s features shoppers are asked to donate clothes they no longer need in return for access to the store.

https://fashionunited.uk/news/retail/physical-pop-up-offering-only-digital-clothing-opens-in-london/2019111846254

Today’s other stories which caught our eye include:

What to wear when working from home.
https://fashionista.com/2019/11/best-work-from-home-outfits-essentials

Is lyocell really as good as everyone says it is?
https://www.theguardian.com/fashion/2019/nov/18/pulp-fabric-everything-you-need-to-know-about-lyocell

How to take your ‘jeans and a t-shirt’ look to the next level.
https://www.refinery29.com/en-gb/best-tshirt-jeans-outfit-ideas

Kate Middleton stuns in new Alexander McQueen lace gown.
https://www.vogue.co.uk/news/article/duchess-of-cambridge-mcqueen-royal-variety-performance

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Fashion Fix Daily

Independent fashion magazine, Fashion Fix Daily, is what happens when you bring together big personalities and fashion influencers such as HoneyPop Kisses and Forever Yours Betty, with the geeky tech know-how of folks who work every day in fashion digital marketing.
Our writing team is a mix of established and up-and-coming fashion bloggers, and cover the latest fashion trends, opinions from influencers and much more.