Pam Hogg AW18 at LFW

Arguably the one of the most iconic living designers in British history, Dr Pam Hogg presented a predictably jaw dropping collection of fantastical fashion creations for her new collection, S.W.A.L.K (sealed with a loving kiss): The Eternal Return Of The Goddess, dedicated to Judy Blame.

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Drenched in eye-popping colour and filled with theatrical silhouettes, the Queen of Scottish fashion’s new season offering is every maximalist’s dream. Key looks included classic Pam Hogg sheer and skin tight catsuits adorned with pom poms, faux fur, tassels and tulle, styled with gigantic gold bird headdresses.

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The highlight however was undoubtedly the 80’s inspired acid green trapeze dress. Crafted from shiny satin and sequins, this mini masterpiece was styled with silver stilettos and radioactive hair and make-up.

The creative director herself walked out at the end dressed impeccably brand-appropriate; in an acid wash denim jumpsuit splattered with white and gold styled with a polka dot necktie and postbox red platform boots.

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An incredible circus (think ringmasters, clowns and acrobats galore) of inspiring, innovative designs, S.W.A.L.K was a triumph for the Autumn/Winter ‘18 season at LFW, from an indelibly talented designer that never takes herself too seriously.

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Header image by Regis Colin for NOWFASHION

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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