Fashion’s Pollution Problem

| A TED Talk: The environmental effects of fashion and how the 2nd dirtiest industry can tackle its demons.

Fashion has a pollution problem, but can biology fix it? This proactive TED talk by innovative designer Natsai Audrey Chieza explores the possible solutions to the industry’s increasing negative environmental impact.

Read More Sustainable fashion is a shared responsibility

"Natsai Audrey Chieza is a designer on a mission- to reduce pollution in the fashion industry while creating amazing new things to wear. In her lab, she noticed that the bacteria Streptomyces coelicolor makes a striking red-purple pigment, and now she’s using it to develop bold, color-fast fabric dye that cuts down on water waste and chemical runoff, compared with traditional dyes. And she isn’t alone in using synthetic biology to redefine our material future; think – ‘leather’ made from mushrooms and superstrong yarn made from spider-silk protein. We’re not going to build the future with fossil fuels, Chieza says. We’re going to build it with biology."

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