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  • Must Read: UK Fur Ban, Nike's Living Wages's, Kering's Sustainability Initiative


    Edinburgh Website
    Posted: July 25, 2018 Posted: July 25, 2018
    Must Read: UK Fur Ban, Nike's Living Wages's, Kering's Sustainability Initiative

    This week's fashion news is focused around ethical fashion and sustainability, as well as a new London flagship store and Dior's infamous saddle bag influencer campaign. Read on to catch up on the top headlines.


    Should Fur Be Banned Outright? The Government Is Being Urged To Consider It

  • An outright ban on the sale of fur should be considered, MPs have told the government. The Environment, Food and Rural Affairs (Efra) Committee made the recommendation today following an inquiry into numerous cases of real fur being sold as fake by big-name retailers. Last year, real cat fur was found in a pair of pink high heels sold by fast fashion favourite Missguided. Online and high street retailers including Amazon, Etsy, Boots, Tesco, TK Maxx and Kurt Geiger have also been caught selling real fur as fake. Because of these slip-ups, UK consumers have unwittingly been contributing to animal cruelty. For animals, fur farms mean a life spent in cramped cages, then ended by electrocution or gassing. In 2018, it's a practice that's not just barbaric but incredibly dated – many leading brands are already fur-free, and Michael Kors and Jimmy Choo have pledged to phase out fur by the end of the year.



  • Kering is Ushering in a New Era for Sustainable Fashion

  • During the World Economic Forum in Davos this year, Kering – the luxury conglomerate that owns Balenciaga, Saint Laurent, Brioni, Stella McCartney and other prestigious labels – was christened the most sustainable textile, apparel and luxury goods company. Kering’s CEO François-Henri Pinault has made forward-thinking strategy on sustainability a priority, and he found an ambitious visionary – with a background in engineering and French politics – to implement the necessary measures: Marie-Claire Daveu. Before becoming Kering’s chief sustainability officer and head of international institutional affairs in 2012, Daveu was a public servant in the fields of agriculture and environment. The luxury sector is sharply different from her roots, but Daveu wants to move sustainability forward just as ardently: above all, to go past well-intentioned talk and implement effective and concrete actions and procedures.



  • Nike Will Raise Wages for Thousands After Outcry Over Inequality

  • More than 7,000 Nike employees will be getting raises after an internal pay review, undertaken after claims of workplace misconduct and discrimination against women, shook the company and forced out several of its top executives. Nike cast the pay changes as part of its effort to maintain a corporate culture “in which employees feel included and empowered,” according to an internal memo sent to staff on Monday. The company, which is based in Beaverton, Oregon, said the changes would affect about 10 percent of its 74,000 employees worldwide.



  • Dior Influencer Marketing Campaign Backfires

    <img src=https://www.fashionfixdaily.com/content/images/2018/07/dior-saddle-bag.jpg"" data-cf-pin="parsed" height="110" width="110" style="padding:10px;" align="left">

  • Last Thursday, and the official Dior Saddle Bag revival hit stores — a fact that became immediately evident if you scrolled through your social feeds. Dozens of global influencers posted photos featuring the bag in meticulous succession, resulting in an impressive display of synchronized #SponCon. Gifting influencers product to feature in their posts has proven to move the needle in terms of sales, and perhaps more importantly, it's a key factor in building brand awareness among millennial and Gen Z shoppers. But when this type of seeding appears calculated, inorganic and, in this particular case, relentless, fashion houses run the risk of overexposing the pieces they're promoting — or even worse, decreasing customers' desire for them on account of their ubiquity.



  • Wolf & Badger to open huge new flagship store in redeveloped Kings Cross

  • Ethical brand Wolf & Badger is to open a huge new flagship store in King’s Cross, in another boost to its redevelopment.The fashion retailer will open a 12,000sq ft, three-story shop including a cafe, restaurant and terrace in the redeveloped Coal Drops Yard in October.The brand, which was established in 2010 with a small Notting Hill boutique, sells items from a range of over 700 up-and-coming and small-scale designers. The new store will stock thousands of items from ethical fashion and design labels spanning womenswear, menswear, accessories, jewellery, beauty and homeware. On the top floor there will be a restaurant opening in partnership with a yet-to-be-named celebrated chef and a dedicated events space.