The new MSGM Spring/Summer collection shown at Milan Fashion Week is all about colour therapy. Why 'taste the rainbow' when you could just wear it instead?




There was a clear follow-on link from June's SS18 menswear collection, with bold hues and prints in a vivid palette inspired by Venice Beach sunsets, and references to "those halcyon years of nineties London", plus key items such as the oversized bucket hat the the jumper embroidered with colour names (a future street style must have- keep your fashion eyes peeled!)




This vibrant and optimistic offering by Massimo Giorgetti has certainly put the Milan fashion crowd in the mood for head-to-toe colour blocking. My favourite looks were the acid yellow sequin flares and distressed sweater-shirt combo, also seen in candyfloss pink, and of course the hot pink denim jacket and slouchy slacks combo, also seen in pastel blue dip dye.

Another key trend tapped into this season by MSGM was checks. The brand presented several looks in eye-popping pink and yellow checkered print, reminiscent of a fruit salad chewy sweet. Paired with contrasting red or orange accessories, this pattern cannot fail to make a serious style statement.

Finally, the beautiful trench coats with belts in contrasting colours; khaki was paired with peach, beige with sky blue, hot pink with cobalt, and checkered print with green. This was such a simple but refreshing addition to the classic mac, and I can already predict these babies selling out, and trickling down to the high street too.




Overall, this SS18 offering was a welcome addition to Milan's schedule, proving that Italian fashion doesn't have to be all about sophisticated tailoring or theatrical costume; collections can be wearable, and fun too.


Watch the video clip below via ID Italy to see the show's finale!

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Images via Now Fashion, ID and Camera Moda

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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