The colour council at worldwide trend authority Pantone have decided after much deliberation that 2018's official colour of the year is a vivid shade of purple called 'Ultraviolet'. Here's how to incorporate purple into your life this year, from clothes to makeup, food to interiors.
Ultraviolet has been on the major radar of the trend forecasters this season, who've spotted the shade on the runway looks of Balenciaga, Gucci, Marni, Loewe, Moschino and Marc Jacobs. Inject purple into your own wardrobe with key colour blocking shoes and accessories (think sunglasses, scarves and bags), or go bold in head-to-toe UV!
When it comes to your makeup routine, purple is making a big comeback so its time to shake it up. From dark gothic lipsticks to mauve and violet eyeshadows, this colour scheme is sure to make a statement, or go subtle with lilac tinted highlighters, pastel purple hair dyes or violet mascara.
Fill your home with ultraviolet hues in 2017! You could either choose a bold statement like a rich purple velvet sofa or a striking patterned wallpaper, or select small accents and accessories throughout the room, like purple cushions, towels, lampshades, tableware and even just fresh flowers.
Purple food may seem a little unappetising, but there's actually a lot of variety out there to incorporate the colour into your diet, adding a huge range of health benefits. From red onions and purple cabbage to blueberries and purple carrots, and from grapes and plums to aubergines and figs, you can make your meals both delicious, healthy AND instagrammable too.