| The vision of a circular economy requires building a momentum that will drive the people the right way. It's a small step with a big impact.
Sustainability activist Dame Ellen MacArthur challenges the fashion industry, where less than 1% of garments are recycled, to 'raise the level of ambition' and work together to implement a more circular economy. The possibilities are endless, but where should we start?
Read more: Can a Circular Economy work for Fashion?
According to the Ellen MacArthur Foundation’s new report, "A New Textiles Economy: Redesigning Fashion's Future,” 73% of garments end up in landfills or are incinerated each year and less than 1%t of materials used to produce clothing are recycled. The production of clothing has doubled to over 100 billion units in the last 15 years, and more than half of fast fashion is disposed of in less than a year.
“If you can resell the same product, if you can provide it as a service, if you can remanufacture it, if you can de-componentise and then — when it is no longer the right thing to have or technology has moved one — you design it so you can get out those materials and feed them into the next pair of socks or the next iPhone. You are building for a system, a system that can run in the long term.”
Watch this incredle talk by Ellen McCarthur at Business of Fashion's Voices conference in 2017 to discover more about her circular economy challenge.
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