Looking Beyond The Big Four Fashion Weeks


| NYFW. LFW. MFW. PFW. Can they be touched by international fashion weeks or are we stuck to traditional fashion schedules?


New York. London. Milan. Paris. The 'big four' fashion capitals have historically been all-powerful. However, while those cities are still omnipotent in the fashion cycle, organisations all over the world are fighting for a voice to celebrate homegrown talent. Looking beyond the 'big four', can the rise of international Fashion Weeks make a dent in the antiquated fashion system?

Copenhagen

Copenhagen Fashion Week is part of Design Society along with Danish Design Centre, INDEX: Design to Improve Life and Danish Fashion Institute. CFW is the largest fashion week in the Nordic region and takes place twice a year in January and August. Each season, it attracts thousands of visitors visiting the two fairs CIFF and Revolver as well as the 3-day show calendar offering a window to the best fashion brands in Scandinavia, and presenting an open programme packed with shows, events, exhibitions, talks and more for visitors and native Copenhageners to experience all the best our city has to offer.

Tokyo

Amazon Fashion Week Tokyo is a fashion festival held twice a year during which the trends for the next season are born from the latest collections that are unveiled at fashion shows and exhibitions. Tokyo joins the 'big four' as Asia's fashion capital, and has grown to have a huge influence on the fashion world. It is hosted by the Japan Fashion Week Organization (JFW Organization) and held twice a year in March and October. Japan's latest creations are showcased to the world at Shibuya Hikarie and Omotesando Hills as well as other locations throughout Tokyo.

Melbourne

The Virgin Australia Melbourne Fashion Festival (aka VAMFF) is an annual celebration of fashion, arts, ideas and creative endeavour for everyone in Austrailia and beyond to enjoy. The Festival presents the country’s largest consumer fashion event including world-class runway shows featuring Australia’s established and emerging designers, state-of-the-art production, beauty workshops, retail events, industry seminars, forums, live entertainment and much more.

Helsinki

Helsinki Fashion Week focuses on 100% sustainable production and brands.
Finnish and international fashion followers worldwide have tuned in every July isnce 2014. HFW supports new designers nationally and internationally, creating networking events for the designers and partners to reach significant benefit and results for their brands.

Another small but increasingly powerful fashion week is in Portland, USA. Here, read our Q&A with Portland Fahsion Week producer, Sabrina Starks:

When, and why, did Portland Fashion Week start?
In 2002 about a dozen designers came together to mutually support and promote each other. During that year in 2002 Portland Fashion
Week was born.

What is your role, and what brought you to working for the project?
I am a Producer. I was seen by the Executive Producer and
recognized for my skill set and large community involvement. I am a
big believer in charity and Portland Fashion Week hosts several
events throughout the year helping our community and local charities.

How is Portland Fashion Week supporting the sustainable
and ethical fashion movement?

We founded and launched on it! We plant hundreds of trees yearly to
offset our carbon footprint becoming the world's only carbon
negative fashion week. We also only use eco-chic cruelty free
styling and make-up products.

What part is Portland playing in the US fashion industry?
We have set the bar for sustainable productions and lead the way
so much that the Council of Fashion Designers of America (CFDA) have
interviewed us asking how we are able to accomplish so much.

Visit Portland Fashion Week 10th-14th October 2018.
Find out more at https://www.portlandfashionweek.net


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Ruth MacGilp is an award​-winning blogger and freelance writer with a focus on ethical and sustainable fashion.
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