LFW SS18 Alt Designers to watch

Another London Fashion Week has been and gone and in it’s wake leaving us with a fresh batch of hot design talent to become that tiny little obsessed with. And when I say become a little bit obsessed I mean full scale embracing a ride or die romance with.

Sure, the shows at The Store Studios are great and all (and I mean that, sincerely, this season has been fantastic) what really gets the fashion motors going are the designers who are more than worth casting an eye upon.

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Clio Peppiatt

Ding dong the witch is very much alive with Clio Peppiatt’s SS18 collection “When I waked I cried to dream again.” Inspired in no small by the kitschy cinematic eye-candy that was The Love Witch, Peppiatt’s SS18 vibe is wonderfully spooky, sexy and straight up fantastic.

Expect sequinned bags detailled with tarot card imagery, textured blue PVC coats embroidered with skeletons and flowing slip like dresses in bold shades of scarlett and fuischia. So uh, one of everything please.

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Billie Jacobina

Was there a sassier (and indeed sweeter) presentation this season than Billie Jacobina’s Billie’s Bakery? Inspired by her work in a bakery, Jacobina’s collection featured a bodysuit covered in gingerbread men, over-sized glittery croissont earrings by No Basic Bombshell and lashings of bold, punchy metallics.

With over-sized jackets with splatterings of vibrant oranges and pinks, Jacobina’s modus operandi of fun before everything is utterly infectious.

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Whether you find him tacky or glam, what ever way you cut it, Parsons allum Michael Halpern is making big waves this season with an utterly gorgeous heavily sequinned show. For SS18 he continues to be unashamedly OTT – think rainbow sequinned flares, yellow snakeprint jackets (as a symbol of his individuality and belief in personal freedom, obvs) coupled with (literal) flashings of sheer and metallics. It’s got a proper old school Studio 54 glamour about it as it fully embraces making bad taste beautiful.

Matty Bovan

Inspired by sci-fi and dystopian fantasy, Matty Bovan created a surreal cinematic kaleidoscope for Spring/Summer this season. It’s garish and vivacious and a little bit Mad Max with its strong dystopian biker girl aesthetic. As to be expected, there’s some utterly spectacular knitwear from off the shoulder pieces to more disheveled crops and yet another showcase of why he continues to be one of the top young designers lighting up the industry.

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With a mission statement of “rock-star couture” Hellavagirl’s Human Meat Freaks SS18 collection was bound to turn more than a few heads. The show at Freemasons Hall was bold and dramatic with billowing tulle gowns, full body encompassing sequin jumpsuits and all of the theatrical mischief the brand has come to promise.

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