London Fashion Week Ones To Watch

| LFW has some hidden talent that is being revealed, and these designers are guaranteed to be scouted by the big named brands.

It’s London Fashion Week, and Fashion Scout, the UK’s largest independent platform for emerging design talent, will be showcasing four new and exciting brands at Freemason’s Hall.


First off, we have womenswear pioneer Ji Won Choi. With bold colours, silhouettes and ideas, Ji Won Choi focuses on investigating social issues in an exciting way. EXCESSIVISM highlights the amount of excessive waste in the closets studied around the world. Sustainability is a key driving force in the brand, seeking to break the stigma of traditional sustainable fashion. Every collection is seasonless and genderless with a lively aesthetic, seeking to make sustainability in fashion the standard.


Next there is Neo Design by Nevena Ivanovic. The brand’s refreshing and inventive take on design have led her to win a number of international awards. Having graduated from the John Naissbit University in Belgrade in 2016, she has since worked incredibly hard on the brand, leading her on a path of success, with highlights including picking up an ELLE Award, the B Future Award, a nomination for the Woolmark Prize and Fashion Scout’s See Award, to name a few.


Then we have Starsica! The Starsica brand originates from the wise man character present in fantasy novels, often referred to as the Star Seeker. The collection has a DNA originating from the philosophical concept of reason and phenomenon. It emphasises everyday wear seen through the lens of an anxious modern society. Starsica simultaneously exudes modern elegance whilst adopting an experimental approach, culminating in innovative design enhanced by beautiful attention to detail.

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Finally, Triinu Pungits will be part of this season’s Ones to Watch cohort. This clothing brand follows a philosophy that body and mind should always be in harmony. Self-expression, defined by attitude and freedom, is what makes triinu pungits distinctive and special. The brand is all about texture, new shapes and cuts, pattern placements and self-confidence. Bold yet tasteful plays of different colors, digital prints and cuts give triinu pungits a distinctive yet tasteful face. She is known for her usage and knowledge of different digital prints. All the prints used in her designs have been created by triinu herself. Hand-made, one-of-a-kind coats are the trademark of Triinu Pungits.

What do you think of this year’s Fashion Scout picks? Find out more at

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