Renowned casting director James Scully discusses and updates his groundbreaking model wellbeing charter after decades of industry-enabled abuse, on a panel with and Antoine Arnault, heir to the throne of of LVMH and chief executive of Berluti, at Business of Fashion's Voices conference.
So, what is the 'Models Charter' and why is it so necessary?
Back in 2016, James Scully, who has worked closely with models for decades, came forward in front of an audience of the fashion industry's most established names, and bravely told the horror stories of how models at every stage of their careers are treated, and issued an emotional plea to end the ‘cruel and sadistic’ abuse of models, which resulted in the drafting and enforcement of a groundbreaking landmark charter on the health and safety of models in collaboration with LVMH and Kering.
Model Cameron Russell's hashtag campaign #MyJobShouldNotIncludeAbuse spurred on Scully's movement to help models speak out about how they have been treated by those in the industry, and name and shame the abusers (starting with THAT Balenciaga scandal); a welcome knock-on effect after Weinstein kick-started the widespread whistle blowing of sexual harassment across the media industries and beyond.
But will the big brands under the wings of these luxury mega-conglomerates, and the model agents that rule the roost in fashion, comply with the rulesof this new charter? Antoine Arnault stated with clarity:
“We have no problem at all not to work with modelling agencies who don't meet this charter no matter how big they are in this industry. If they don't comply, we will not work with them anymore.”
Watch the frank discussion about the Models Charter between James Scully, Antoine Arnault and Business of Fashion founder Imran Ahmed at Voices last month here: