A Hong Kong born, London-based world citizen. Carolina Wong graduated in 2011 at the Chelsea College of Art and Design specialising in Woven Textile Design. Shapes, motifs and experimentation with materials have always been part of Wong’s world: enriched by a wealth of cultural heritage absorbed during her creative education and experiences in four continents, Wong values the art of uniting traditional crafts and creativity.
Inspired by world-traveller women unafraid to experiment and stand by their own views, Wong’s aesthetic vision is of a free woman embracing femininity, and one not shy of exploration.
We caught up with the designer to find out what makes her tick.
You are very hands on, what is your actual job title?
To begin with, I am a designer, but I am also creative director of the brand and a social entrepreneur. Through the brand, I can utilise my design concept, at the same time aiming to solve social problems.
What is your main focus day to day?
My two hands touch many aspects of the brand, from design to creation to marketing.
How did you become a designer?
Since I was a young girl growing in Hong Kong, I have always been very experimental with styles and fashion. I, therefore, chose to study the root of fashion – textile design. I have always been the black sheep of the family, never following conventional routes. Studying design wasn’t the pleasing route for my Hong Konger father but nevertheless, I went for it.
Describe a typical Day
Up by 6:30am, 15mins yoga, checking emails while drinking warm lemon water, by 7:30-8am I usually have my morning beauty routine and get dressed for meetings, visual research, sketching or making prototypes. Lunch at 3-4pm usually with salad or soup made by myself (I have gone on the Auyverdic diet for a few months a couple of years ago, it has changed my way of eating a lot.). My day ends only when all my tasks finish, so there isn’t a specific hour.
What inspires you most?
Traveling, as my father always says it’s better to travel thousands of miles than read thousands of books. It’s an ancient Chinese phrase, in my opinion in today’s thinking, it means that better to experience things than reading books about it. I am a visual person, I get inspired by things that I see everywhere when traveling. Hong Kong is a multicultural city, as they say, €œwhere west meets east€. I feel lucky that I was able to experience that from a young age, it definitely makes me more open to other cultures and be able to cooperate with them in my design.
What plans do you have for the brand for the rest of the year?
I am planning to join a cause about girls education in Morocco together with my e-commerce launch in June. Gender equality is still big issue in Morocco, most of the time girls don’t have the same treatment as boys, there are lots of cultural and social barriers to break through. I will let you know more near the time.
Please do! We would love to cover the work you are doing there.
If you were stranded on a desert island, what’s the one item you couldn’t live without?
How do you unwind at the end of a long day?
A cup of herbal tea, I am obsessed with herbal tea, I survive with it, not water.
Here are our favorite items from the ss17 collection "Tintifawin 1.5."
All images by Josh Brandao.