Hugo Boss in the Smart Watch Market

It isn't just activewear that is growing in popularity.

We've all heard of the Apple Watch. Some of you may even be waiting on the Fitbit smartwatch due in 2017. But what about the lifestyle brands? Enter Hugo Boss into the world of smart watches.

It really was only a matter of time wasn’t it?

Hugo Boss has stepped up its game and created a classic looking watch with the same functions as a smart watch. Behold, the best of both worlds! The watch has the standard 3-hand analogue dial and an OLED display that is effectively the smart screen.

It can be synchronised to your smart phone. The HP engineering allows you to tailor the type of notifications you want to receive on your wrist, who you receive them from and when and how you are notified.

These classic smart watches come in either black straps with a black case or brown straps with a rose gold case. These watches are edgy, innovative and highly affordable.

Smart never looked so classic.

Check out the advert on YouTube for the new Hugo Boss smart watch. Do you love them, hate them, or are you somewhere in between? Let us know!