| A mini documentary profiles the ‘Depressed Rich Kids’ founder, Henri Alexander Levy and how his French punk streetwear line got him a name.
‘Aluminium Tastes like Fear’ is a cinematic portrait of American fashion designer and conceptual artist Henri Alexander Levy.
Created by NYC creative agency Andre Bato, this mini documentary profiles the provocative designer Henri Alexander Levy, the conceptual artist who at just 26 years old has made a controversial name for himself in the industry. Levy is at the helm Paris/LA fashion brand Enfants Riches Déprimés (AKA ‘Depressed Rich Kids’), which was founded in late 2012 as an Avant-garde fashion collective, in an effort to create a French punk streetwear line based on the movements of the late 1970s and Japanese Avant-garde movements of the 1980s.
“The best way for me to explain the brand is elitist, nihilist couture…The price point eliminates the masses, and the ideas eliminate the people who I don’t want, generally, in it, due to the dark nature." – Henri Alexander Levy, 2016
In a rugged, anarchic and lo-fi style, the film presents a snapshot of the ‘modern punk’ designer; a wild and unflinching portrayal of the notorious brand and its rebellious founder. Watch the video below and let us know what you think in the comments!