Has Street Style Been Taken Over By Social Media?

|We don’t think there’s anything more inspiring than street style. But is the phenomenon changing as Social Media booms?

Cast your mind back to 2008, when Susie Bubble ruled the blogosphere and the late great photographer Bill Cunningham ruled the streets.

The fashionistas of the day were bold and brilliant, and no matter their age, style or budget, were made stars overnight by the Phil Ohs and Scott Schumans of the world. The advent of street style was truly gaining momentum, but then Social Media exploded onto the Scene.

Street style photography is losing it’s influence. The candid shots on the streets of London, Paris, New York and Tokyo that once provided a huge source of fashion inspiration, now feels somewhat tired and overplayed amongst bloggers and Instagrammers alike.

Fashion lovers are looking to new sources of style inspiration, beyond the runways, and streets outside the runway shows, and towards a deeper subculture, art, old media and history of dress. Will street style live on, or are we all simply trying too hard?

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Independent fashion magazine, Fashion Fix Daily, is what happens when you bring together big personalities and fashion influencers such as HoneyPop Kisses and Forever Yours Betty, with the geeky tech know-how of folks who work every day in fashion digital marketing.
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