Gucci AW18 at MFW

| Things got weird at Gucci’s Autumn-Winter 2018 Show at Milan Fashion Week. Gucci-ganza Extravaganza!

Ski masks, otherworldly reptiles and life sized dolls heads in a dystopian operating theartre with the sounds of echoing footsteps and dial tones- is this the most terrifying horror film ever made? Or is it simply Alessandro Michele’s latest creation from the wonderful world of Gucci?

Thank the fashion gods it’s the latter; mens and womens collections combined to showcase yet another intriguing foray of looks from the house of ornate and avant garde geek chic. From a multitude of influences, including vintage Hattie Carnegie jewellery and the beauty of Frida Kahlo to the NY Yankees and ‘Legend of the Baby Dragon in the Jar’, this AW18 offering was a masterpiece of intelligent design; not only creating inspiring conceptual art, but unleashing the next big it-pieces and covetable street style trends too.

The concept for the show’s set reflects the work of a designer””the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding.

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Guests were invited to the event with a physical countdown clock which went off at 2pm Milan time, marking the beginning of a show to remember.

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Key looks included headcarves and turbans worn in interesting new ways; a trend that is sure to trickle down in no time, as well as intricate and ornate new handbags and smart, modern tailoring.

Watch the full show below and let us know what you think!

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