Goodbye Blue Goo! #BloodNormal

Bodyform releases the first ever menstrual product advert showing red period blood instead of weird blue goo.

Contrary to popular belief, women don’t bleed blue liquid, they bleed blood, as Bodyform points out in their new #bloodnormal campiagn. The pioneering women's health brand is passionate about removing the taboo around the thing half of the world's population goes through every month.

As part of the launch, they comment:

"Periods are normal. Showing them should be, too. Periods are a natural part of life, so why are they rarely given any screen time? Surely hiding something so normal only adds to the shame and embarrassment many women feel when it comes to their periods. Let’s be open about it. We show true-to-life situations; we show blood; we show the world that the only way to kill stigma is to make the invisible visible."

It's about bloody time! Pun intended.

Watch the refreshing new TV ad below, and let us know what you think in the comments:

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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