Gareth Pugh SS18 Fashion Film

Nick Knight and Gareth Pugh offer an exclusive visual insight into Pugh’s S/S 18 collection presented here as fashion film. In collaboration with philosophical artist Olivier de Sagazan, Pugh explores the extremities offered by the elements and the raw physicality of humanity.

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‘This is not a show.’

A refreshing alternative to the traditional catwalk show or presentation, this season's offering by the avant garde British designer was an abstract fashion film, that effectively showcased the new collection (an otherwordly plethora of sculptural, almost robotic shapes, futuristic textures and showstopping flame prints), while also exploring the idea of high fashion as art, and questioning really, what is fashion in this new and futuristic world?

Prepare to be amazed, shocked, and even disgusted at Gareth Pugh's Spring/Summer 2018 fashion film, produced by legendary filmmaker Nick Knight and the team at fashion broadcasting company SHOWstudio.Let us know what you think in the comments!

Video by SHOWstudio

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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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