| H&M Clothes bonfire, Ford models agency gets rebranded, Browns lands in Shoreditch and Liberty London has a makeover.
This week we've been talking about Hydradermabrasion, the new Joan Didion documentary & we've got the lowdown on Voya, an Irish cruelty-free beauty brand. But what have we been reading about? Here are the top fashion headlines from around the web!
a new report on the excesses of fast fashion by a Danish television channel has been getting particular attention for claiming that H&M has burned 60 tons of new, unsold apparel since 2013. In a statement denying that it destroys usable clothing, H&M said that the clothing featured in TV2’s Operation X program was incinerated because it had been damaged by mold or contained unsafe levels of lead.
Amid Model Wars, Ford Rebrands with the Help of Fabien Baron. After years of struggle, Ford Models, the agency founded by Eileen and Jerry Ford in 1946, is adopting a new strategy led by two former rivals.Ford has closed divisions, including its once-lucrative catalogue division, to focus instead on digital content creation, harnessing the power of its models' social media accounts to offer clients multi-faceted — and hopefully, more profitable — packages that include backstage interviews and Instagram posts.
Brick-and-mortar retail stores aren’t history just yet. London’s luxury department store Browns, backed by e-tailer Farfetch, has added a new address in Shoreditch, East London – its first brick-and-mortar store in 20 years. The store called Browns East features new retail concepts that incorporate augmented shopping experiences as well as semi-permanent, pop-up retail models.
Its black-and-white Georgian facade is instantly recognisable and its name is synonymous with all things quirky, quality and British. Now, at the grand old age of 142, London retail emporium Liberty has undergone a complete revamp across nine departments in just eight months. The goal of such a vast project? Reconnecting with “die hard” Liberty fans. Regeneration of the 120,000 sq ft department store commenced in February. Since then, it has quietly overhauled its men’s, women’s and children’s wear, and stationery, cook and dine, haberdashery, furniture, food hall and restaurant areas, all while continuing to welcome and serve the 80,000 shoppers that walk through its doors every week.