FFD Fashion News Roundup 21.1.18

| Circular Fashion at high street brands, Sonia Rykiel 50th Anniversary, Golden Globe eBay bidding wars, Hijab Blogger in L’Oreal Campaign & H&M Racism solution.

Discover the top five fashion headlines from around the web this week!

Zara, ASOS and More Have Comitted to Going Green

  • On Thursday, 64 companies announced their commitment to increasing sustainable design, garment collection, repurposing, and the use of recycled textiles by 2020. Companies like Kering, Zara’s manufacturer Inditex, Adidas, ASOS, Eileen Fisher, Ganni, H&M, Target, VF Corp., and Reformation, are now required to publish a progress report as part of the Global Fashion Agenda’s focus on circular production in fashion, according to WWD. Circular fashion revolves around the idea that garments, shoes, and accessories can be made to have a lifespan which benefits the environment in all forms, from their production to their eventual disposal.
  • Sonia Rykiel Celebrates 50th Anniversary with Mural Wall and Capsule Collection

  • Celebrating the label’s 50th anniversary this year, the fashion house just unveiled an outdoor canvas mural that looks like a dream library shelf, designed by artist Jaro Varga. Outside the store on Madison Avenue, visitors will find a wall of blank book spines and boxes of pens nearby for people to draw in their favorite authors and book titles. The new installation is a fitting homage to the late French designer Sonia Rykiel, who died in 2016. She loved poetry and literature and authored several books, including a novel and several children’s stories. Rykiel’s cheeky picture book Dictionnaire Deglingue, published in 2011, is the inspiration behind a new capsule collection created in her honor, called the Manifesto. Each piece of clothing features a French word from the book with Rykiel’s Dictionnaire definitions stitched inside, from cardigan capes to architectural knit dresses.
  • You Can Now Use Ebay To Bid On Golden Globes Gowns and Suits

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  • After serving as vehicles for a mass statement on sexual harassment and pay inequity, some of the black dresses and tuxedos of the Golden Globes are ready for their second act. And it is one that may reassure critics who worried that the all-black dress code was an empty gesture of protest. Beginning on Friday at noon, and for one week, eBay will host an auction for 39 of the dresses and tuxedos worn by celebrities including Laura Dern, Tracee Ellis Ross, Reese Witherspoon, Meryl Streep, Seth Meyers and Zoë Kravitz to the Golden Globes. Minimum bids will range from $2,500 to $10,000 and are based on prices suggested by the designers who donated the pieces.
  • Hijab Wearing Beauty Blogger Stars in L’Oreal Hair Campaign

  • British beauty blogger Amena Khan has nearly 320,000 YouTube subscribers, 570,000 Instagram followers and her own makeup line, Ardere Cosmetics, of which she’s a co-founder. But this week, Khan is taking her industry prowess to the next level: She’s the newest face of L’Oréal Paris UK’s Elvive hair-care campaign. While the coveted beauty contract represents a serious milestone for any fledgling model, blogger or erstwhile influencer, Khan’s is especially significant in that she’s the first hijab-wearing woman to front a major hair campaign. According to a recent Vogue UK interview, Khan has worn a headscarf in public since her 20s and felt that joining this campaign would help others understand that hair is an important part of her identity, despite whether her head is covered.
  • H&M Hires Diversity Officer Following Racism Backlash

  • Swedish fast-fashion retail giant H&M announced via Facebook that it has appointed its first-ever “diversity leader,” Annie Wu, a veteran employee who is currently the Global Manager for Employee Relations. This was no unprompted gesture: the company was widely criticized two weeks ago for an e-commerce photo featuring a young black boy, five-year-old Stockholm-based model Liam Mango, wearing a hooded sweatshirt that said “coolest monkey in the jungle gym". Due to the notoriety of the incident, which included looting of H&M stores in South Africa, Mango and his family have reportedly left Sweden for safety and privacy.
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