The 24th to the 30th of April marked Fashion Revolution Week 2017. The week is an opportunity for the organisation to encourage consumers, and most importantly, brands, to consider the human lives behind the so-called 'glamorous' fashion industry. Fashion Revolution Week aims to get everyone asking the question - Who Made My Clothes?
What Is Fashion Revolution?
Fashion Revolution is a non-profit organisation founded after the Rana Plaza Savar clothing factory collapsed in 2013, killing and injuring workers who made products for several large fashion retailers. It has now grown to become a global protest movement against fast fashion, a whistleblower for unacceptable industry practices, and a platform for sustainable fashion brands to thrive.
What Is Fashion Transparency?
Transparency is the key factor that Fashion Revolution are fighting for. This basically means they want fashion brands to reveal all the cogs in their supply chain so consumers know the origins of their purchases. Traditionally, all a brand will disclose is something like 'Made in Bangladesh', but will never be able to tell you about the quality of life of the worker that crafted the product in Bangladesh. Sadly it has come to light that many brands don't even know themselves each step in the supply chain (think all the way from growing cotton, dying fibres, spinning yarn, assembling clothing, packaging etc).
Who Made Your Clothes, And Why Should You Care?
The idea behind increasing transparency is that the less opaque supply chains are, the more consumers will be able to make ethical choices and the more brands will integrate sustainability into their business. And why should you care who made your clothes? Because like the fast food industry, the fast fashion industry has forced consumers to become so detached from the origins of their purchases that we forget that real human lives are hugely negatively impacted, sometimes fatally, by the production of those purchases.
"Fashion Revolution is a global movement calling for greater transparency, sustainability, and ethics in the fashion industry. We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased so that what the world wears has been made in a safe, clean and fair way. Much of the global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. We love fashion, but we don’t want our clothes to come at the cost of people or our planet." - Fashion Revolution.