Erdem X H&M

It’s time to start saving, H&M have just announced their latest designer collaboration and yesterday fashion lovers everywhere swooned.

Scheduled for the 2nd of November the collaboration is already set to be one of the most sought after, it could even be more coveted than their collection with Balmain.

"Designer Erdem Moralioglu is one of fashion’s most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives. His dresses are red carpet favourites, worn by stars such as Emma Stone, Ruth Negga and Keira Knightley. ERDEM x H&M will feature a full wardrobe of his famously feminine womenswear, an accessories line and, for the first time ever, a collection for men."

"Erdem says his collaboration is a chance for him to look back at his career since he launched his label in 2005. €œIt was fun to reflect on what I’ve done over the past twelve years,€ he says. "


It’s the start of a new chapter, one that will allow people from all around the world to be able to experience their own ERDEM story. H&M also announced that visionary film director Baz Luhrmann will bring the collection to life through his unique storytelling. A perfect match if you ask us.

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