Emerging eyewear brands to watch

A lot of shoppers tend to lean too often to big brands for glasses and sunglasses, but there are some amazing designers out there producing much more creative accessories for the curious consumer. You can stand out from the crowd this season with some unique, chic eyewear from these six exciting emerging brands.

Kaleos Eyehunters

Kaleos Eyehunters reinvents the concept of contemporary glasses, combining design, fashion and luxury. Unique glasses that combine contemporary taste with functionality; assembled and moulded by hand; each pair takes a year and a half to create. Since 2013, Kaleos has single-handedly redefined glasses as an accessory thanks to its unbeatable level of quality and meticulous attention to detail.


Pared Eyewear

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Based in Australia, Pared Eyewear’s creative philosophy focuses on wearability while pushing the boundaries of conventional design and still staying true to eyewear fundamentals of high quality materials, smooth shapes and lasting comfort.
The brand’s unique use of colour combinations and distinctive cutaway detailing, as well as her unusual material and surface treatments, ensure a point of difference among other eyewear brands.


Alanna Fiske

Alannnah Fiske Eyewear is a brand new label designing urban, unisex sunglassses in trend-led designs targetted towards fashion forward millennials.



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Iolla is a Glasgow-based brand creating affordable glasses and sunglasses for the masses. By cutting out unnecessary costs, designing in house and partnering straight with the factories, they are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Monokel Eyewear

Monokel Eyewear is a sustainable sunglass unisex label based in Stockholm, Sweden. The main materials used in the frames is a premium plant based acetate and fully recycled acetate. The brand philosophy stems from a mix of simplicity and functionalism, paired with an endless curiosity for the human mind and its need for creative expression.


Taylor Morris London

Taylor Morris is a London-based brand founded by Made in Chelsea's Hugo and Charlie. Producing classically inspired collections with modern frames, the Taylor Morris mission is to provide customers with subtle yet iconic designs, and affordable excellence, available in Harvey Nichols globally.


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Ruth MacGilp is an Edinburgh based blogger, and an activist for all things ethical in the fashion industry, as well as supporting the #shopsmall and #shoplocal movements through her work.
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