Profile: Sun Jellies Owner Kelly White

| Jelly Sandals for EVERYONE! The brand that has recreated our childhood shoes, and made jelly shoes the new must-have summer footwear.

We don’t think you’re ready for this jelly… OK maybe you are! Join us as we step back in time and talk all things jelly with Kelly White, the mastermind and mom-trepreneur behind retro brand Sun Jellies.

Meet the super woman who brought back our favourite childhood footwear by the jelly-bag-full and find out how she juggles work and home in this week’s edition of Day in the Life of.

Tell us a little bit about what you do?

I’m Kelly, the owner of retro jelly accessories brand Sunjellies. I handle all the sales and marketing for the business.

How did you get into this business?

After moving from London to the coast with 2 small children, I needed a part time job but interesting opportunities on the coast were limited, also part time jobs were highly sought after by other mums so very competitive and the pay was pretty rubbish compared to London. I thought about setting up an online shop that I could run from home and had the idea of recreating the original French jelly shoes for kids and adults. And that’s how Sun Jellies was born. My original goal was to make enough money to cover child care for 3 days and now the business employees me and my partner full time as well as two part time employees and a warehouse.

Take us through a typical day in the life of Sunjellies?

After getting up, getting kids ready for school, tidy communal spaces, stack dishwasher, put a load of washing on (there’s always washing), check emails. The rest of the day will depend on what’s happening at the time from processing stockist orders, new business leads, product development, liaising with our factories, organising a photoshoot, PR activities, collaborations and HR.

What time do you get up at?


What is the first thing you do when you wake up?

Check my phone then cup of tea in bed watching Everybody Loves Raymond and do my morning IG post

Read More A day in the life of jewellery designer Bonnie Bling

What do you have for breakfast?

Banana – I tend to skip breakfast because I’ve already started work and once I’ve got going I find it annoying to stop for food breaks.

How do you keep yourself organised?

Calendar and daily lists

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Tell us how you structure your day. What time do you finish work?

When I have cleared my inbox. I break from work when the kids get home from school, dinner, bed routine, etc

How do you wind down?


What’s your bed time?


Any advice for someone who would like to follow in your footsteps?

It will take over your life and you will worry about it constantly. You will want to quit often and question why you ever started and wish you had a €œnormal job€ that you can clock off from. You’ll also feel guilty for neglecting relationships. But if you have a passion for your business idea, it will burn in your belly and drive you, despite everything else and there will be times of triumph as you overcome great challenges. In the end, one day you will be enjoying the rewards of a successful business

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