In celebration of this weekend's Beychella, we wanted to catch up with our favourite festival fashion icon, blogger Sophie Hannah Richardson.
Well, it was Coachella weekend and one of the best parts (bar Beyonce) as always was watching the festival style unfold. Mermaid, opal, boho, unicorn and cyber were just some of the styles we saw strutting their stuff, but only one influencer got each and every look down, and that's [Sophie Hannah Richardson](hhttp://www.sophiehannahrichardson.com). In celebration of such glitter (and such Beyonce) we caught up with the festival fashion icon for an all access area day in her life.
Hey Sophie! Tell us a little bit about yourself and what you do?
I’m a UK Beauty, Fashion & Lifestyle Blogger who has blue hair and a love of all things sparkly. I also recently launched my own beauty brand: Sophie Hannah Beauty as I wanted to give something back to my followers. I shoot a lot of hair and makeup tutorials and also love to share outfit inspiration.
How did you get into this business?
I studied Fashion with Photography at university and discovered a passion for styling. I ended up freelancing as a stylist in London for a few months but it sadly didn’t work out, so I started a blog to showcase my own style, landed a job in social media and then everything sort of fell into place and I’ve been blogging ever since.
What's been your general career path?
I focused on Fashion throughout my whole career to date, and as I said above, everything sort of fell into place eventually.
If you weren't doing this, what would you be doing?
I’d probably still be working in social media in London if I hadn’t given full time blogging a go.
Do you have a life motto / mantra?
Treat others how you’d want to be treated - I pretty much live by that everyday.
Take us through a typical day. What time do you get up at?
I get up around 8am which is dreamy compared to the 6am time I had to get up when I worked for a company in London. Then the first thing I do is take my dogs outside, feed them and make sure they’re ok. Then I grab a cuppa, maybe some breakfast and check my diary to see what I’ve got planned in that particular day. Everyday is different but on a typical day I’d usually be filming at least 1 video and editing it.
How do you keep yourself organised?
I love my diary. If I didn’t have one I don’t know what I’d do. I like to plan what I’m doing a week or two in advance.
Do you have an idol?
I don’t think I’ve ever had an idol. There’s many people on Instagram I love to follow and adore their content but I can’t think off the top of my head just one person.
How do you keep yourself going through a humpday?
It’s weird, but when you work from home you sort of forget what day it is. And because I usually work 7 days a week sometimes I take a day off during the week sometimes I do give myself a weekend. So hump day doesn’t really exist for me.
Biggest misconception about the job you do?
People thinking us bloggers just sit at home and take pretty pictures. It’s way more than that. There’s a whole thought process to our imagery, editing takes hours. Sometimes it can be stressful like any job.
How do you wind down?
I usually pop on Netflix, grab a cuppa and chill with my dogs on the sofa!
What's your favourite thing about what you do?
The freedom. I love working for myself and would never consider working for anyone else ever again. I love that I get to make choices and I just have to please myself.
Any advice for someone who would like to follow in your footsteps?
Stick at it and keep working hard. Some people can just get lucky and their content could go viral and they grow in followers instantly. For the most it takes time. Don’t give up! Push yourself, create amazing content and the sponsorships will come.