Working in social media can mean a seriously busy day of work. But what if you ran your own business, other people's businesses and a business specifically for all things digital. It's a surprise she has time for anything, but Kumba Dauda has got this plate spinning down to a T. From running Wholehearted Social - a company that works with freelancers to give entrepreneurs the opportunity and affordability to spread their message online - as well as her own blog, kumbearxo.com. We wanted to catch up for the inside scoop of her life and how she got to where she is today in this week's 'Day In The Life Of'.
So Kumba, tell us a little bit about yourself?
I am a curly haired Scottish girl who lives in a digital world. I have been blogging about my passions for over 5 years now. My goal is to inspire, empower and enrich the lives of those who follow my journey online.
I like to be open and transparent about my life so people can understand all of the different sides to living “the blogging lifestyle” - the good and the bad as it is never always sunshine and rainbows, which so many people perceive it to be.
On the other hand, I also run a Social Media Agency called Wholehearted Social which gives online entrepreneurs the opportunity to be seen and their message heard online. We give them the visibility required to make an impact.
How did you end up doing what you do?
I got into blogging whilst I was studying Marketing at university. I am generally a very inquisitive person. I always like to ask questions and share my thoughts. It was actually one of my lecturers at university that told me I should use blogging as a outlet for sharing my thoughts and opinions - a polite way of telling me I’m too opinionated perhaps!!
In terms of Wholehearted Social Media agency, I just sort of fell into it. I was working my butt off for a tech start-up as a Digital Marketer and they ended up going bust and them team was laid off. It put me in such a vulnerable position as I had a mortgage, a car, bills to pay but I didn’t want to settle into another 9-5 I wanted to do something I loved to do and have total freedom and control over my life and career so I started freelancing my social media service.
My social media management service ended up being in such a high demand that I had to bring on a team of other experts to help manage my clients. Then it just grew arms and legs from there and I just happen to now have a fully functioning social media agency! I have now relocated to London to grow the agency further, I have definitely found my calling.
If you weren’t doing this what would you be doing?
I have always had an entrepreneurial spirit, I would be involved with some sort of start up or have my own business. I don’t think I could go back to a 9-5 role now.
What's your life motto?
I live by the motto; treat people how you want to be treated.
I treat everyone equally with respect, love and kindness.
What's your typical day?
I get up at 7am, have a shower and then I practice daily gratitude journaling to start my day with a positive outset. I then practice a 15 minute meditation based on how I am feeling that morning. For example, if I woke up feeling anxious about the events scheduled for that day I will focus on a mindfulness meditation and practice my breathing or if I want to achieve a certain goal I will do a meditation based on the topic of the goal. I then have some breakfast usually toast with eggs, granola or porridge with a cup of herbal tea or a strong coffee to start the working day.
Each work day for me is different depending on the events I have, the brands I’m working with or my client’s requirements for the week.
I love that! What about a hump day?
When I am feeling down I usually dip my head into a self-help book that can help me overcome the reason that I’m feeling upset. If I don’t have a book that relates, I will find a guided meditation on YouTube that will help me settle my mind, then I might even go to the park and practice some gratitude journaling. Even just writing everything down on paper sometimes works, I just do whatever feels right at the time but it usually involves me writing in some form or another.
Is there any misconceptions about what you do?
The most common misconception I find is that people think the “blogger life” is an easy lifestyle, but when you look at the bigger picture I have put five years of hard work and commitment in to set the groundwork to be able to be where I am today. Growing a real authentic presence isn’t generally something that many can accomplish overnight… especially in 2018. It’s a long-term commitment, so when I was at uni and people were having parties and going out, I was staying home writing, creating content, and improving my photography.
Brand deals are not just offered to you on a silver platter, you need to set the groundwork to achieve paid sponsorships - which takes time, effort and a whole lot of commitment. So for those who don’t think that blogging is a real job, I can ensure you we work just as hard as those people in 9-5 careers.
How do you wind down?
To wind down I usually zone out by playing some music, visit the park, write, wander, taking a relaxing bath with epsom salts and essential oils. I also love a little bit of gentle yoga to help me chill out!
What about any advice to someone who wants to follow in your footsteps?
Stay committed and focused on your dream, build a self-belief so strong in yourself that no one can lead you astray from your purpose and vision. If you keep your focus strong and build that inner confidence, believe that you will succeed, get down to the nitty-gritty and put the work in - it WILL happen! The right time will come for you and you will just watch everything fall into alignment - it just takes a little faith!
Feel free to reach out to me on twitter / instagram @kumbearxo if you have any further questions about how I grew my blog and my business!