| Day in the life of continues with Scottish fashion and lifestyle blogger / PR and outreach specialist Sheri Scott from Forever Yours Betty.
Ever tried to write an intro paragraph for your own interview? Yeah… you get it! You guys asked, so I delivered. A lot of people get in touch to ask when and where Betty came from, how I got here or even what it is exactly I do. I’ve always been proud to have been almost built into Glasgow’s digital framework, whether you hear me or see me first IRL or online, I can be hard to escape! With bright orange hair and a cackle that wont quit, this is my day in the life of and I hope you enjoy it!
Blogger / Entrepreneur / PR / Outreach Specialist
Tell us a little bit about yourself and what you do?
Well, isn’t it funny how one of the most asked questions can be the most tricky for me to answer! Basically, I’m a full time content creator, working across my blog and my PR/ Events/ Outreach business. I have many "hats" I like to call them, which I change throughout the day depending on what I am working on. The long and short of it is, I’m a full time, freelance force to be rekond with! Who said every job needs a title anyway?!
How did you get into this business?
I like to think that it was accidentally on purpose! I had been blogging on and off since University after opening a vintage stall with some friends, selling between fayres and the now infamous Che Camille. Every single item had a back story as told by the pieces predessesor – Betty Swollocks – giving every jacket or handbag a magical tale to tell. Of course the stories were absolute bollocks, which is why we went for the name originally, but once I started to morphe into Betty I had to change it! Each story finished with Forever yours, Betty and I went on from there, talking about anything that tickled my fancy.
After graduating, I was looking for a job in PR or Marketing but couldn’t find anything right for me. Fashion and personal style has always been something I admired, so decided to start at the bottom and understand the world of retail. I applied for a role in Vivienne Westwood as it was opening in Glasgow, and took each opportunity as it came. Or, just asked for it, which was the real story!
Luckily for me, the Vivienne Westwood store was a franchise company which meant that I could dip my first toe in events, press and styling. The water was warm and I loved it! It wasn’t long until I was head hunted to relaunch the iconic brand Biba in Glasgow. I had been collecting pieces for years through my vintage obsession, so for me, it was the perfect fit. Many events, press opportunities and VIP styling later, I managed to convince House of Fraser, Glasgow, to reinstate a role that had been empty for years, PR and Events Coordinator. After doing that for a few years I moved into a role that wasn’t the right fit for me. After around 6 months of it, it hit me that my dream job didn’t exist in Glasgow, so after a lot of wine and some dreaming, I opened up a company with my BFF.
After two years of business and hustling hard together, we realised good friends does not a brilliant business dynamic make, and decided to part ways. Really, it’s been making the wrong moves which has led me to where I am today: working completely for myself doing the things I am good at. (and luck had nothing to do with it!)
If you weren’t doing this, what would you be doing?
I always thought I would have been a midwife or an air hostess, but when I was young I wanted to be an actress. Loves the drama.
Do you have a life motto / mantra?
If you don’t ask, you don’t get. I can’t tell you how many opportunities that mantra has given to me!
Take us through a typical day. What time do you get up at?
I am SO not a morning person, so my day starts a little later than the norm. I set my alarm for 8.45am and usually do some emails from my phone until 9.30am. I make my (first) coffee, take the dogs out and continue to work from my phone till I’m at my desk. Once I’m there, I write my list of tasks for the day and get to work. Tasks usually revolve around emailing. In fact, you could say I email for a living, well, most of the time!
In the afternoon I film some stories for Instagram, whether it’s a rant, and unboxing, or just a blether. I edit photos, schedule my feed and take the girls out for an afternoon walk.
Once I am back I check the editorial calender for FFD and send over my pitches for the week. Once everything is written, emails have been sent, calls have been made, skype meetings out the way and any photos I need have been edited, I usually retire to the sofa for a quick bout of trash tv "me" time before the fella comes back from work. Although, "me" time very quickly ends up in answering emails, editing pictures and writing down ideas. Generally, I find it really hard to switch off!
##How do you keep yourself organised?
Lists on lists on lists, oh and google calender.
How do you keep yourself going through a humpday?
Usually call one of my girl friends who also work for themselves, or have a rant on my Instagram stories!
Biggest misconception about the job you do?
That I get free shit for nothing and have oodles of confidence.
How do you wind down?
Trash TV or cuddles from my puppies
What’s your favourite thing about what you do?
Discovering an awesome new brand, getting a win for one of my clients or a message from a follower saying I helped them with something. You can’t beat it!
Any advice for someone who would like to follow in your footsteps?
JUST DO IT! Honestly, I get countless emails and messages asking how to get started and I don’t have any advice apart from be yourself and just give it a go! Business wise, I’d say if you can’t find your dream job why not make your own?
Favourite item in your wardrobe?
That’s cruel, I couldn’t possibly…