FFD chats to Lucy Chenoweth, boss behind jewellery brand Bloody Mary Metal. We talk the average day in her life, her hobbies and fashion’s guilty pleasures…
Creating badass designs with heart, [Bloody Mary Metal](https://bloodymarymetal.com) make jewellery that focus on craftsmanship and story telling through design. Ran by the insanely talented Lucy Chenoweth AKA Lucy Tomatoes, BMM is heavily inspired by the natural beauty of her surroundings in Cornwall. We wanted to catch up with Lucy and get to know what an average day in her her life looks like, how she gets shit done and why she's not 'lucky' to be running her own business.
Tell us a little bit about yourself and what you do?
31 // Lover of coffee, wine, Whitesnake + Skid Row, jewels, cats, motorbikes, horses + the beach // Manager and creator of BMM jewellery //
How did you get into this business?
I took on a hands-on apprenticeship back in 2012. I started my bench work repairing a lot of antique jewellery + casting a mixture of charms, rings + components for the dude who was teaching me. It was a varied + ‘busy’ introduction to the world of jewellery manufacturing! It was great to get hands-on experience with all aspects of the job, before I started creating the very first BMM designs. It wasn’t long before BMM was taking up most of my time, and I went solo in order to put everything I had into the brand!
What’s been your general career path?
Erm, varied? I graduated from Drama College with a First Class Honours Degree in European Theatre! Ha! I worked in the theatre + theatre-in-education industry in London for a few years after graduating, and then took some retail work to fund my NZ travels! When I returned to the UK I managed an awesome tattoo studio for a couple of years, Jolie Rouge, before I returned to Cornwall for the jewellery apprenticeship! Sooooo not really a path in any one direction, so to speak!
If you weren’t doing this, what would you be doing?
My plan had always been to move out to NZ… So, if I hadn’t have met Jules (my husband), and if BMM wasn’t a thing, I think I’d be out there in New Zealand- doing…something? I’m not sure- I was at a crossroads when I left Jolie Rouge, I knew I wanted to create something for myself, but I hadn’t really considered any other options if the jewellery thing hadn’t worked out!
Do you have a life motto / mantra?
I have HOLD FAST, ROCK STEADY tattooed on my ankles. I like the idea of sticking to your guns, but also going with the flow and being flexible… A few others that always make me smile when I hear them are: Don’t let the bastards grind you down + Loose lips sink ships
Take us through a typical day. What time do you get up at?
Hmm, it varies, but I’m generally up between 6 and 6:30am. Up and straight out to feed the horses, then back in to feed my step daughter and husband (HA!). School run at 7:45am, then into BMM for 8 ish. Emails + urgent stuff, followed by planning everything; from conventions, pop ups, people we want to work with, new spreadsheets for accounting + reporting, jewellery designs, website alterations, mail outs, instagram, and then BOOM its 4pm! Back home to ride, and feed the horses again, pick Maddie up from the bus at 5:30, then she rides, dinner, and finally, WINE!
How do you keep yourself organised?
My FILOFAX!!! It’s a god send! And I write about a trillion lists every day! Honestly, I can’t be doing with bloomin iCal or any of that crap- I need it written in my handwriting, on paper, for me to stand a chance of remembering it!
Do you have an idol?
Not really… There’s certainly people I admire, and people who handle their shit excellently, in my opinion!
How do you keep yourself going through a humpday?
Coffeeeeeeeeee! ALL of the coffee!
Biggest misconception about the job you do?
That I’m €˜lucky’ to own my own business!! I mean, I am INSANELY PLEASED that I do, and that its going well, but its not down to luck really… Its really hard work. And petrifying- knowing there’s people’s wages and VAT to pay and yeah… It can feel lonely, and worrying, and also like the best thing ever! Usually within an hour or so of each other! But I have a great team here at BMM, and for that I am extremely grateful!
How do you wind down?
Beach walks, taking my motorbike for a cruise around the coastline, riding my horse, Beast and cuddling my cats, Tiny and Delen-the-Melon! And most of the above, with a large glass of NZ Sauvignon in my hand! haha!
What’s your favourite thing about what you do?
Not hating getting up in the mornings, nor going to work! And getting to work with people I love 🙂 It’s also the best feeling when I see people wearing BMM out n about! YESSSS!
Any advice for someone who would like to follow in your footsteps?
Carve your own way- don’t be sidetracked by what other people are doing! And stay true to what you believe in! If your heart isn’t in it, you can’t expect anyone else’s to be. We all have off days, and moments where we waiver, but for the most part, you’ve got to grab the bull by the horns and crack on! I really do think you can make your own luck, by working hard, believing and yeah, just getting on with it!