Day in the life of Kimberly Ritchie, PR Director

Batman vs. Mum? I know which hero my money would be on! Running your own business is no piece of cake and neither is raising a family. So this week, we're looking into the day in the life of one of Scotland's most inspirational businesswomen, Kimberly Ritchie. One half of the luxe full service communication agency, Flat White and founder of the Scottish Mothers Collective, its safe to say she has her hands full 24/7. Since our home-cooked-to-takeout ratio leans heavily on the latter, we wanted to ask how she juggles running two businesses and her gorgeous family.

Hey Kimberly! First up, nutshell what it is you do?

I run a full service Communications agency, Flat White with my business partner specialising in Media relations, Influencer engagement and social media strategy as well as being the founder of the Scottish Mothers Collective.

How did you get into this business?

I actually studied law at uni then after working in a couple of firms I realised it wasn't for me! I got a job in events and then applied for a big PR agency with national clients. I did my time there like the army, I learned a lot of skills and they stay with me even now. Ten years later here I am!

If you weren't doing this, what do you think you'd be doing?

Hmm I sometimes think I would have been quite a good lawyer but a courtroom one like in a 'time to kill' or something. I always loved acting that was my dream when I was younger and then life (and a law degree) sort of got in the way.

Do you have a life motto / mantra?

I'm a doer, a pusher and I believe if you really want something you need go out and just do it... it's all there for the taking.

Take us through a typical day. What time do you get up at?

Between 6 and 7 depending on what time the kids got up!
Breakfast with the gang between 7 and 8
Get everyone ready (I have a one year old and a three year old!) quick coffee and a banana for me and we are out the door by 840

I either work from home or I'm a frequent visitor to Wilson St Pantry or Cafe Strange Brew where I will work for hours upon end. I find these spaces really work for me.

We catch up with our clients regularly so I might swing into town or the west for a catch up or planning meeting. Then it's back to collect the kids, home make dinner for the family. I'm obsessed with bootcamp at the shed so I train three nights a week there which is good after a busy day with lots of screen action!

Then I come home usually catch up with my business partner Eve and hour of work or two then a bath and bed by midnight! I'm a bit of a night owl and I struggle to switch off and go to bed.

How do you keep yourself organised?

Lists lists lists. I sometimes wake up in the middle of the night and write things down that pop into my head. My brain works at a million miles per minute so need to 'braindump' as and when

How do you keep yourself going through a humpday?

I have a really good business partner and husband. I talk to them both a lot about work and they keep me motivated and my spirits high when things perhaps don't go as planned. Which is part of life!

What time do you finish?

It really depends... I work late most nights. My usual day of 'work' starts at 9 then stops when I collect the kids from nursery or grandparents mid afternoon. But 90 percent of the time I then restart work about 9pm, filter through emails and clients social accounts that we manage and ensure all is as it should be.

Biggest misconception about the job you do?

PR is on the whole NOT glamorous. It's super hands on. If it's an event I will be dragging tables of stuffing press bags. But I like it that way 😂

How do you wind down?

I like to have a long bath with a glass of wine and watch mad men!

What's your favourite thing about what you do?

I like chatting to people and making things happen. We do a lot of project work and it's a good feeling taking something from the initial concept planning stages to a 'complete' end result whether that be a launch event, achieving PR coverage or executing a social media campaigns.

I'm also for better or for worse a bit of a people pleaser so I get a natural buzz out of doing well for my clients.

Any advice for someone who would like to follow in your footsteps?

Just get stuck in. Call in favours, pick up the phone and offer to help out. Oh and act like you actually want to be there when you finally get a break. A smile can go a long way :)

Join the Scottish Mothers Collective.

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Sheri Scott, also known as the orange hair and glasses behind leading Scottish based fashion and lifestyle blog, Forever Yours Betty.
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