No matter what you do on Instagram, you will come across a beauty blogger. They are everywhere- from super famous youtube make-up artists to amateur product reviewers.
A new product comes out from a cult beauty brand, and you betcha that thousands of beauty bloggers will publish a post the exact same day. Quite frankly, it's boring!
So I've been looking for something a little more niche, and in particular, beauty bloggers covering cruelty-free and vegan products. And I found loads, which is brilliant to see, all with authentic voices and strong values. Here are my top ten cruelty-free beauty bloggers...
First up we have Cruelty Free Kitty, a blog by Suzi Grapefruit. If you're a total beginner to all things cruelty-free beauty, this blog is the place to start. It's full of lists of brands that do and don't test on animals, guidelines on where to shop and the best cruelty-free products.
Next is Jordana Roberts from Clear Conscience Beauty, a UK blog that covers a lot about Lush, the cult all-natural cosmetic brand that is fiercely against animal testing. She writes really long form, in depth reviews of products, and supports local, indie brands.
Tashina Combs of lifestyle vlog Logical Harmony is next on my list. She creates awesome make-up tutorial videos (17k subscribers agree!) using completely cruelty-free and vegan products, and generally promotes a healthy, happy, eco-friendly life.
Victoria from The Pretty Natural writes cruelty free beauty product reviews and plant-based lifestyle advice. Her instagram is an absolute dream, filled with beautiful flatlays and natural selfies. I love Victoria's friendly, relateable and authentic writing style.
Beth from Toasty Writes covers cruelty free beauty on a budget, featuring brands like Lush, Soap & Glory and The Body Shop. I like the focus on more skincare, less makeup and a general idea of wellness and natural beauty.
Scottish blogger Morag from Mo'Adore writes really intriguing beauty pieces about everything from cruelty-free careers to cosmetic surgery, constantly questioning the ethics of brands and offering brilliant advice for newbies to the cruelty free lifestyle.
And last but not least, we have Tatiana Quiapo of the Blushing Matters blog. She is the queen of conscious living, covering cool new products, from beauty and skincare to fashion and household.