Many brands are using mental health discussions as a way to connect with Millennials and Generation Z, groups who are trying to normalize conversations surrounding the topic. Although this is a positive step for brands to be taking it’s not as selfless as it seems, these brands are keen to cash in on the wellness trend.
Here are some other articles we found interesting today:
Virgil Abloh’s Leonardo Da Vinci collaboration.
Would you ask for fillers for Christmas?
ASOS sets ambitious circular plastic targets.
Britons spend billions on festive outfits that only get worn a couple of times.