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How To Connect With The Anxious Generation.

Many brands are using mental health discussions as a way to connect with Millennials and Generation Z, groups who are trying to normalize conversations surrounding the topic. Although this is a positive step for brands to be taking it’s not as selfless as it seems, these brands are keen to cash in on the wellness trend.

https://fashionista.com/2019/12/fashion-beauty-brands-mental-health-wellness

Here are some other articles we found interesting today:

Virgil Abloh’s Leonardo Da Vinci collaboration.
https://www.vogue.co.uk/news/gallery/virgil-abloh-off-white-collaboration-louvre-leonardo-da-vinci

Would you ask for fillers for Christmas?
https://www.refinery29.com/en-gb/lip-fillers-cost-uk

ASOS sets ambitious circular plastic targets.
https://fashionunited.uk/news/fashion/asos-sets-ambitious-commitments-on-plastic-packaging/2019121646656

Britons spend billions on festive outfits that only get worn a couple of times.
https://www.theguardian.com/fashion/2019/dec/16/uk-will-spend-24bn-on-christmas-clothes-that-barely-get-worn-hubbub-survey

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Fashion Fix Daily

Independent fashion magazine, Fashion Fix Daily, is what happens when you bring together big personalities and fashion influencers such as HoneyPop Kisses and Forever Yours Betty, with the geeky tech know-how of folks who work every day in fashion digital marketing.
Our writing team is a mix of established and up-and-coming fashion bloggers, and cover the latest fashion trends, opinions from influencers and much more.