Companies like Klarna enable consumers to shop online and pay within 30 days of purchase. This type of payment option is more appealing to younger shoppers than using a traditional credit card due to…
The Global Climate Strike started today and numerous brands are showing their support for the movement. Brands like Patagonia and Vivienne Westwood have closed their offices and stores today and other companies like Amazon…
This week Furla announced that the pieces it presented during Milan Fashion Week SS20 would be available as 'see-now-buy-now'. This move allows customers to buy the new products immediately and prevents them from having…
As consumers become aware of the damaging impact fast fashion is having on the environment they are turning to sustainable fashion alternatives, however you may struggle to find sustainable options if you are a…
Extinction Rebellion, a group of climate change activists, took to London Fashion Week to host a number of protests including a 'die-in' and a 'funeral for fashion'. The group targeted fashion week because the…
Zalando is the first e-commerce giant to trial reusable packaging. This concept will minimise the amount of packaging waste and carbon dioxide emissions by using the same packaging multiple times. However this means that…
Meghan Markle's charity fashion collection 'Smart Set' launched this week. The Duchess of Sussex created the collection in partnership with a number of brands and for every item purchased within the first two weeks…
CurvyCon is an event which gives both brands and consumers the opportunity to learn about plus-size fashion by hosting runway shows, panels and brand booths. The event aims to give plus-size women access to…
As consumers continue to reject disposable and unsustainable clothing some fashion brands have begun to research and incorporate alternative natural fabrics into their collections. These natural bio materials include a leather-like material made from…
In the last few years there has been a huge rise in the awareness and availability of sustainable fashion, however this progress within the fashion industry is nowhere near enough to counteract the rate…