The A-Z of Black Friday Deals 2017

The year-long wait is almost over. While we're more than used to the red cup switchover and the Christmas music at every turn, there's another event which we all need to tackle this season. Of course, I'm talking Black Friday.

For a few years now, the UK has adopted the American - I want to say holiday? - and each year it's gotten more ridiculous. It's the most competitive day in retail and the shops both online and off know it all to well. Luckily, the times of camping outside and wearing protective headgear are gone. Instead, with a little pre planning you can be all sorted with all the best deal knowledge straight from your phone/desk/sofa. So, to help you along the way, we've rounded up the most essential discounts you need to know, ready to be bookmarked ahead of Friday's sale. Fashion Fix Daily to the rescue!

Let's start with Amazon...

When it comes to Black Friday, Amazon really knows how to take the proverbial (discounted) biscuit, with no less than ten days dedicated to deals, deals and more deals. From electroniconics to this year's must-have toys, games, fashion, jewellery, beauty and home items, they have it all and then some. With 'Deals of the Day' throughout the sale period and thousands of 'Lightning Deals' with new sales becoming available as often as every five minutes, they are damn well ready to take your money!

Notable discounts include £20 off the Amazon Echo or £15 off the Echo Dot (perfect for listening to FFD with), and don't get us started on the clothes (cos there's a post coming for that later!)

And the other online discounts you need to know...

ALDO

Deal: 50% off original price on all sale styles, 50% off original price on 'wardrobe staple' styles and 20% off regular price styles.

All Saints

Deal: 30% off everything.

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Anthropologie

Deal: 20% off with code: GIFT

ASOS

Deal: Extra 20% off entire site

Beauty Bay UK

Deal: Up to 30% off

Boden

Deal: 30% off and free deliveries and returns code: N6D5

Boohoo

Deal: Up to 50% off

Cult Beauty UK

Deal: Free shipping on all orders over £15

Charlotte Simone

Deal: 20% off everything online using the discount code BLACKFRIDAY.

Cheap Monday

Deal: 25% off everything.

Coggles

Deal: 30% off with code: BLACKFRIDAY

Debenhams UK

up to 50% off for Cyber week

Dorothy Perkins

Deal: Up to 50% off selected lines

Ego.co.uk

Deal: Up to 50% off online

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Evans

Deal: Up to 50% off

FarFetch

Deal: 10% off everything.

FOREVER 21

Deal: Up to 50% off selected, extra 30% off sale with code: EXTRA30

GAP

Deal: 50% off everything excluding leather, suede, cashmere and sale items which will have 10% off.

GANT

Deal: 20% off shirts and selected lines in stand alone stores and online.

Harvey Nichols

Deal: 25% off fashion, 15% off beauty

H&M

Deal: Up to 60% off selected items

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HOBBS

Deal: 20% off everything with an additional 'daily deal' every day from 21st-26th offering further discounts on specific categories.

House of Fraser

Deal: Up to 50% off selected items

Jaeger

Deal: 25% off everything!

Karen Millen

Deal: 25% off selected items with new lines added each day.

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Kurt Geiger

Deal: 20% off.

LA REDOUTE

Deal: 40% off everything with code: BLACKFRIDAY

Lavish Alice

Deal: 30% off entire site

Look Fantastic

18% off with code: RUSH

MANGO

Deal: 20% off everything with code: BLACK

MISSGUIDED

Deal: 25% off everything with code: GIMMIE

Miss Selfridge

Deal: 50% off entire site

Missy Empire

Deal: 30% off entire site

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Monica Vinader

Deal: 30% off selected lines

M&S

Deal: Up to 50% off selected lines from home, beauty, sleepwear, lingerie, toys & books

Nasty Gal

Deal: 40% off

New Look

Deal: Up to 50% off

NIKE

Deal: Extra 30% off sale with code: XMAS16

Office

Deal: 20% off with code: WONDER

THE OUTNET

Deal: up to 85% off selected brands

Public Desire

Deal: 30% off entire site with 30CYBER

PRETTY LITTLE THING

Deal: 40% off everything with code: THANKS40

Revolve

Deal: Up to 50% off entire site

River Island

Deal: 50% off selected stock

STRADAVARIUS

Deal: 20% off everything

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Sweaty Betty

Deal: 20% off everything.

The Body Shop

Deal: 40% off with code: 19805

Topshop

Deal: Up to 60% off selected items

Urban Outfitters

Deal: 40% off selected lines (preview) 50% off selected lines (on the day)

Warehouse

Deal: Up to 30% off everything

Wallis

Deal: Up to 30% off selected lines

Whistles

Deal: 25% off selected lines

ZALANDO

Deal: 20% off with code: BLACKFRIDAY16

& OTHER STORIES

Deal: 50% off selected stock

Remember to check back here everyday as we'll be adding to the list right up to Friday! Happy shopping folks!

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Sheri Scott, also known as the orange hair and glasses behind leading Scottish based fashion and lifestyle blog, Forever Yours Betty.
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