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Ruth MacGilp

18 posts Edinburgh Website
Ruth MacGilp, 20, UK. Fashion Communication Student and Fashion Blogger.

The Best Apps for Fashion Lovers

Fashion is an industry that has been notoriously slow to keep up with advancing technology and adapting to the increasingly digitalised society we live in. However, things are beginning to change, with fashion brands capturing today's switched-on consumer with virtual and augmented reality, advanced social media and perhaps most under-rated,

Spotlight on Clare Waight-Keller

Back in January, it was announced that Clare Waight Keller would be creating her final collection for Chloé (AW/17) before exiting to join Givenchy as the house's new creative director, succeeding Riccardo Tisci. She will be only the second ever female head of a fashion label under LVMH, and

3D Printing for Fashion

Luxury fashion designers like Alexander Wang are using new 3D printing technology, but lots of smaller independent brands are also exploring the technology to create innovative designs which we will explore in this article. From packaging and fastening components to full garments and accessories, 3D printing opens a whole new

Spotlight on Raf Simons

Some of you may know Raf Simons as the heralded contemporary menswear label, others will know him from minimalist German fashion house Jil Sander. Some may know Raf Simons from the legendary documentary Dior and I on Netflix, or from his recent appointment as chief creative at American luxury brand

A Guide to Tumblr for Fashionistas

Are you on Tumblr? If not why not? It's a brilliant way to engage with the fashion community in addition to just Facebook and twitter, and it's just as visual as Instagram and Pinterest. Algorithms and hashtags are super advanced, engagement is at an all-time high, and the span of

Five Favourite Fashion Illustrators

Fashion Illustration is having a huge comeback. From it's roots as a predecessor to photography in mainstream magazines, the practice is now a celebration on social media as an abstract art form embodying the playfulness of fashion. Amelie Hegardt Swedish fashion illustrator Amelie Hegardt has an impressive client base ranging

Unlikely Beauty Heroes You Already Own

From avocado face masks to yoghurt hair conditioners, to horse shampoo and soil scrubs, lately we've seen some innovative uses of unlikely beauty products around the web. Here we've compiled a useful list of tried-and-tested store cupboard ingredients and basic pharmacy finds that can solve a huge range of beauty

Pet Hates of Every Fashion Student

As a student studying fashion, there are issues that come up again and again for me and my peers. There are so many misconceptions about studying fashion, and they need to be put to rights! A post shared by Fashion & Textiles at Grays (@fashandtexatgrays) on Jun 14, 2016 at

Spotlight on Demna Gvasalia

Cult youth fashion brand of the moment Vetements grew from a deep desire to breakaway from the traditions of high fashion. French couture house Balenciaga, owned by luxury brand conglomerate Kering, has it's roots spread deep in history. Georgian fashion designer Demna Gvasalia, a graduate of The Royal Academy of

Can a Circular Economy work for Fashion?

Take. Make. Dispose. Thats how fast fashion works. But the circular economy model aims to change that by closing the loop and creating a zero-waste fashion industry. H&M shows us how. No matter which brand or in what condition. Recycle all your unwanted garments at any #HM store.

Can a Sharing Economy work for Fashion?

In a world where Uber and Air BnB reign supreme, industry insiders are beginning to question whether a more public, mutually beneficial, community-based approach could work for fashion. This is a story about collaborative consumption, and how it might one day be how we buy clothing. A post shared by

Fashion Films to Fall in Love With

Video has been big news in the fashion world for a while now, but recently contemporary fashion film has been a game-changer in the industry, with everyone from small independent brands to huge global houses producing abstract, engaging content using new video technologies to both advertise and celebrate their designs

Ten Tall Girl Problems

As a 5"11 female, life, and especially fashion, has its challenges. There is one thing every tall girl can agree on. We got problems too. We have a love-hate relationship with heels and platforms. All the best shoes are several inches high, but that just makes us feel freakishly

The Rise of The Unisex Brand

The definition of androgyny is a combination of masculine and feminine characteristics, creating a gender ambiguity. Traditionally the fashion world only really referred to skinny supermodels in pant suits, leather jackets and boyfriend jeans as androgynous, but we are finally waking up to the fact that androgyny, like feminism, is

Gender and Fashion: Is it all Black and White?

From contemporary unisex apparel and mixed sex runway shows to transgender supermodels and gender fluid celebrities, the fashion world is finally shifting its attitudes toward gender. This image shows the world's first transgender division at a model agency in Bangkok, Apple Model Management. But is it all enough? Source: Business

Trend Watch: The New Romantic

Throughout New York Fashion Week one trend certainly dominated runways, New Romanticism. Designers were incorporating fluffy frills, adding feminine florals and creating volume with tulle and lace. Now all over the high street we see brands embracing ruffles, bows and scalloped edges. Here's how to inject some rom (without the

How to Shop Ethically on a Budget

Whether you’ve always been a sustainability warrior or you’ve only recently woken up to the dark realities of the fashion industry, we can all agree that the main thing standing in the way between consumers wanting cheap product thats bang on trend and brands wanting to build on