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Ruth MacGilp

22 posts Edinburgh Website
Ruth MacGilp, 20, UK. Fashion Communication Student and Fashion Blogger.

The Psychology of Fast Fashion

Since social media and user generated content dramatically democratized the internet, consumers have become educated on a whole range of issues within industries that previously closed their doors to the public, and made huge lifestyle changes because of access to that information. But when it comes to clothing, despite horrific

What is Fashion Revolution Week?

The 24th to the 30th of April marked Fashion Revolution Week 2017. The week is an opportunity for the organisation to encourage consumers, and most importantly, brands, to consider the human lives behind the so-called 'glamorous' fashion industry. Fashion Revolution Week aims to get everyone asking the question - Who

Cruelty Free Spring Hair and Make Up Trends

Spring beauty trends this spring are plentiful, with this season's runways giving us endless hair and make-up inspiration. I thought I'd do my take on how to recreate these trends but using only cruelty-free (that means not tested on animals or containing animal ingredients) beauty products. The top trends include:

The Best Apps for Fashion Lovers

Fashion is an industry that has been notoriously slow to keep up with advancing technology and adapting to the increasingly digitalised society we live in. However, things are beginning to change, with fashion brands capturing today's switched-on consumer with virtual and augmented reality, advanced social media and perhaps most under-rated,

Spotlight on Clare Waight-Keller

Back in January, it was announced that Clare Waight Keller would be creating her final collection for ChloƩ (AW/17) before exiting to join Givenchy as the house's new creative director, succeeding Riccardo Tisci. She will be only the second ever female head of a fashion label under LVMH, and

3D Printing for Fashion

Luxury fashion designers like Alexander Wang are using new 3D printing technology, but lots of smaller independent brands are also exploring the technology to create innovative designs which we will explore in this article. From packaging and fastening components to full garments and accessories, 3D printing opens a whole new

Spotlight on Raf Simons

Some of you may know Raf Simons as the heralded contemporary menswear label, others will know him from minimalist German fashion house Jil Sander. Some may know Raf Simons from the legendary documentary Dior and I on Netflix, or from his recent appointment as chief creative at American luxury brand

A Guide to Tumblr for Fashionistas

Are you on Tumblr? If not why not? It's a brilliant way to engage with the fashion community in addition to just Facebook and twitter, and it's just as visual as Instagram and Pinterest. Algorithms and hashtags are super advanced, engagement is at an all-time high, and the span of