What to shop this Amazon Prime Day

| Pause your Amazon Prime videos now! This is not a drill, Amazon are giving you a reason to get your bank cards out and treat yo’self. From accessories on sale to beauty deals, you’re covered.

You got that right! Amazon is celebrating it’s annual Prime Day.

For a full thirty hours, Amazon promises to fill you up with "more deals than your average Black Friday".

But as you would expect from the site that brings us everything from designer handbags to toilet seat covers, there are sales right across the metaphorical board. Thankfully, FFD is here to make your shopping life easier, filtering through the categories that deserve your attention.

Credit cards at the ready, girls! It’s time to TREAT OURSELVES!


Feel like your Joni’s have seen better days? Invest in some jeans that will last way past a season. From 7 for all Mankind to Levis, Calvin Klein (like Lucy’s below) to Pepe, you can pick up your new favourite denims for a fraction of the price.

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Has your trainer obsession reached new heights? Or maybe your work shoes are one step away from walking off your feet on their own. From New Look to Nike, Adiddas to Kurt Gieger, there are deals in every category, from party to practical. Who really needs an excuse for Charlotte Olympia anyway?!

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From the Mary Poppins to the barely fits anything, bags can be a big expense. With new seasonal colours and shapes to consider, it’s no wonder our appetite for arm candy is insatiable! Not only is Amazon home to designer brands from Michael Kors, Kate Spade (like Kieko Lynn’s below) and Love Moschino – to name a few – they also have our fave high street honeys, from Fiorelli to French Connection.

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Of course every section of your wardrobe will be covered within the Prime Day offerings, so if you’re thinking your favourite bra/dress/coat has seen better days, there’s no better time to invest in the things that cost you the most. Think luxury fabrics, think the dream, then take 20% off. Brand’s I’ll be keeping an eye on? BCBG, Triumph, Coast and Burberry. Cos everyone needs a trench in their lives, right?!


If you’re looking to score a deal on makeup, hair products, or beyond, you’ve gotta move fast. Unlike the fashion discounts which are a strict percentage off, most of these goodies are being released in a lightening deal format, meaning there’s a set amount available and after they’ve been scooped up, they’re gone. Elbows out for Charlotte Tilbury, am I right?!

And don’t worry if you are clicking and thinking you are missing something, the prices you can see on Amazon are indeed just the regular prices!

Click to buy and once you are through checkout, the discount will appear in your cart.

The day is set up with lots of flash sales, but for clothing and accessory, it’s a straight up 20 percent off selected items. But remember, in order to unlock all of the above savings, you have to be a Prime member, so what you waiting for? Happy shopping!

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