A Guide to Tumblr for Fashionistas

Are you on Tumblr? If not why not? It's a brilliant way to engage with the fashion community in addition to just Facebook and twitter, and it's just as visual as Instagram and Pinterest.

Algorithms and hashtags are super advanced, engagement is at an all-time high, and the span of niche interests is unrivaled. Basically, it's another brilliant way of microblogging to build a strong identity online, whether you're a brand or an individual.

The best fashion accounts on Tumblr

Most of the big luxury brands and publications have a large presence on Tumblr, from Topshop to Tom Ford. The best blogs are full of engaging, multi-media content that stands out from the crowd.

Milk Studios

http://milkstudios.tumblr.com/post/158159854688

WGSN
Fashion's leading trend forecasting service

http://wgsn.tumblr.com/post/151387911829/oversized-florals-at-muimui-to-complete-pfw-and

Tokyo Fashion
Japanese fashion, Harajuku style, Tokyo street snaps.

http://tokyo-fashion.tumblr.com/post/158237321763/japanese-beauticians-yuma-and-yuki-on-the-street

Fashion Gifs
Adorable animations of the latest fashion moments

http://fashgif.tumblr.com/post/157660403765/moschino-fall-2017-rtw-the-first-fourteen-moschino

CR Fashion Book
A style magazine by Carine Roitfeld

http://crfashionbook.tumblr.com/post/158115819136/the-red-boot-trend-continues-at-giambattista-valli

The Business of Fashion
The industry's leading news, opinion and analysis service

http://businessoffashion.tumblr.com/post/108815555149/sacais-first-ever-ad-campaign-for-springsummer

I-D
Britain's coolest and most fun on and offline fashion and culture publication.

http://i-donline.tumblr.com/post/125837735933/mastered-and-i-d-find-the-future-of-make-up-look

Man Repeller
Leandra Medine's eccentric fashion blog

http://manrepeller.tumblr.com/post/155995903626/we-interpreted-the-works-of-classical-european

Miu Miu Lovers
Aesthetic inspiration from Prada's sister label.

http://miumiulovers.tumblr.com/post/151002765365

Dazed Archives
The most fascinating, fabulous and fashionable pieces from Dazed and Confused.

http://dazedarchives.tumblr.com/post/154139660453/dazed-confused-september-2000-versus-versace

Show Studio
The home of fashion film and fashion illustration.

http://showstudio.tumblr.com/post/157736883474/marni-by-johanna-stickland

I hope this post has shown that Tumblr is good for more than just hilarious memes. Although it is great for memes. Tumblr requires a bit of a different approach and strategy than other social media, but the payoff is more than worth it, even if you just use it to gather visual inspiration from your favourite brands.

Here are some brilliant resources to support you in creating your Tumblr blog:

Wired - How to get started on Tumblr

Vanila - How to create a Blog on Tumblr

Complex - Artists on Tumblr

Good luck!

Author image
Ruth MacGilp, 20, UK. Fashion Communication Student and Fashion Blogger.
Edinburgh Website