A day in the life of Editor and Chief, Amanda Davies

While most people are climbing into bed at the end of a long day, Amanda Davies is still, no doubt, going strong. As the editor-in-chief of Fashion Fix Daily, pink hair behind award winning blog Honey Pop Kisses and owner of Honey Pop Club, Amanda spends her day writing lists, organising a team, creating content all while looking after her two adorable little puggles. See how she thrives at #FFD in our brand new segment, "A Day in the Life of".

Tell us a little bit about what you do?

It's hard to put what I do into a nutshell. I curate & edit all articles on Fashion Fix daily, manage the writing team and plan for the growth of the magazine. On top of this I write my blog honey pop kisses and run a indie subscription box.

How did you get into this business?

I've worked in fashion my entire life. I studied fashion design & garment technology whilst working in retail, after uni I interned as a Pattern cutter with Danish designer Louise Amstrup, but after a year it was clear to me that I craved a different side of the industry. I moved into buying and spent three wonderful years at Next as an assistant buyer and it was whilst I was there I started blogging. That snowballed and led me to Fashion Fix Daily.

I've actually never worked in any other industry now that I think about it!

Take us through a typical day

What time do you get up at?

My alarm is always set for 7am but I am usually up earlier as my two dogs are pretty much my alarm system! They seem to think breakfast time is around 6am.

What is the first thing you do when you wake up?

I take my temperature for the Natural Cycles app and then I go down to get the dogs up, whilst they are having breakfast I check social media for Honey Pop Kisses and Fashion Fix Daily.

What do you have for breakfast?

It depends, sometimes a smoothie, sometimes toast with vegan chocolate spread and banana. It depends on the weather really, I eat so much healthier when it's warm out!

How do you keep yourself organised?

I have a notebook for EVERYTHING, a separate one for every business, a diary where I write all meetings down and two online calendars for deadlines and scheduling. I try and dedicate full days to things and split my time sensibly, for example a Monday is when I edit for Fashion Fix Daily and I try and check my emails twice a day.

Tell us how you structure your day...

7am – Get up, deal with the dogs and eat breakfast then get schedule the rest of the day.

10am – Depending on the day this will either be spent editing articles for FFD, packaging boxes for the Honey Pop Club or working on Honey Pop Kisses. Say it's a FFD day, I will either be editing articles or working on a growth plan!

12pm – Walk the dogs and have lunch, I usually try to take an hour lunch break and read some industry news & check there is nothing happening that we need to cover for FFD.

3pm - Check all stats for FFD then make sure any trending articles are being pushed in the scheduled social posts.

5pm - Reply to all emails from the day, this can take hours so I try and do the most time sensitive ones first!

7pm - Finish work and have dinner.

What time do you finish work?

It really depends, if my other half is here then I'll try and finish at 7 so we can have dinner and actually spend some time together. However if he's not here I will take my laptop through and work on the sofa well into the night.

How do you wind down?

I find it really difficult to switch off to be honest! A book and a bath is always a great way to chill out, I also recommend getting totally addicted to a t.v show, I can't stop watching my crazy ex girlfriend right now! That and a glass of wine I'm usually sorted.

Any advice for someone who would like to follow in your footsteps?

Get all the experience you can in every job role you can, gone are the days where you stay in one position and climb the corporate ladder that way so make sure you have a wealth of experience to offer. I would never have got the job as an assistant buyer if I hadn't worked in retail, so even if you don't think something is going towards your career make sure you still give it your all, because you never know where it could take you.

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Sheri Scott, also known as the orange hair and glasses behind leading Scottish based fashion and lifestyle blog, Forever Yours Betty.
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